69 lines
1.9 KiB
Org Mode
69 lines
1.9 KiB
Org Mode
#+title: Section 02 - Lessons 08c | CTA and NAVBAR
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#+HTML_HEAD: <link rel="stylesheet" type="text/css" href="../../../_share/media/css/facebook.css" />
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* Links
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- [[../../toc.org][TOC - Facebook Marketing Notes]]
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- [[https://www.udemy.com/course/facebook-ads-facebook-marketing-mastery-guide/learn/lecture/34808870#overview][S02:L08 - The Ultimate Facebook Page Guide]]
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- [[https://www.coursenvy.com/post/social-media-image-sizes][Optimal Social Media Image Sizes]]
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* Notes
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** Adding a CTA
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*** goal
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- present value proposition
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- lead eyes to the CTA
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*** adding a CTA
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- first hit the ... on the right side under the cover
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#+attr_html: :width 600px
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[[../../../_share/media/img/facebook/envy/section 02/L08c_01.png]]
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- then click "Add Action Button"
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#+attr_html: :width 400px
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[[../../../_share/media/img/facebook/envy/section 02/L08c_02.png]]
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- then choose an appropriate CTA
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#+attr_html: :width 400px
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[[../../../_share/media/img/facebook/envy/section 02/L08c_03.png]]
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*** types of CTAs
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- Sign Up
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- sends to sign up page
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- Send Message
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- can directly with messenger
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- target them via facebook ads
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** Optimize Facebook Page
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- the more complete the info is, the more legit
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- improves page quality and rank
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- bio is the facebook meta description for google search
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- include 2-3 focus keywords
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*** various fields
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- Profile Picture
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- Cover Photo
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- Facebook Page Bio
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- Page Description (About)
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- Business Address and Phone
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- factors this in search ranking for location businesses
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- Page Category
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- Website and Email Address
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- Facebook Page Settings
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** Change Navbar Sections
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- go from More->Manage Sections
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#+attr_html: :width 600px
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[[../../../_share/media/img/facebook/envy/section 02/L08c_04a.png]]
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#+attr_html: :width 600px
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[[../../../_share/media/img/facebook/envy/section 02/L08c_04b.png]]
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- from there toggle on and off sections
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#+attr_html: :width 400px
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[[../../../_share/media/img/facebook/envy/section 02/L08c_04c.png]]
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