5.4 KiB
5.4 KiB
Section 03 - Lessons 15 | Facebook Sales Funnel
- Links
- Notes
Notes
basic funnel
-
brand awareness: customer aware and interested in product
- goal: attract
-
engaging and shareable content
- images
- videos
- infographics
- how tos
-
content
- inspiring
- funny
-
retarget warm customers
- goal: increase interest and capture leads
-
retarget warm audiences
-
provide value
-
something free for email
- coupons
- contests
- ebooks
-
- market offers and promotions
-
-
retarget and convert lead into sale
- goal: sales
- collect leads
-
build trust
- customer service
- answer questions
what is the funnel goal?
- what are you trying to get the customer to do with the funnel?
examples
-
signup
- newsletter
- webinar
- email list
-
sale
- service
- physical product
- promote event
- increase website traffic
how to warm up
- don't try zero to sale
-
warm up user / build relationship
- build brand awareness
- share product/service benefits
- provide value for free
-
capture leads via a lead magnet/giveaway
- email address that can retargeted
- visitor to website
split test
things to test
- campaigns
- ad sets
- ads
- images
- text
one variable at a time
- ad objectives
- detailed targeted
- ad copy
- ad images/ video
split test funnel
- optimize as necessary
-
for testing, have multiple
- funnels
- lead capture pages
- offers
funnel process overview
- facebook ad to free website content
- retarget warm website visitors with free opt-in offer
- send thank you email & freebie to new opt in user
- send email providing more free value
- email & retarget facebook opt-in list with paid offer
funnel process breakdown
facebook ad to free website content
- finish with CTA
- final sentence as bait
retarget warm website visitors with free opt-in offer
-
show ad to someone who engaged with content
- visited website
- watched facebook video
- subscribed to email list
-
use Facebook Pixels
- track visitors
- create Custom Audiences for users who visited specific urls
send thank you email & freebie to new opt in user
send email providing more free value
email & retarget facebook opt-in list with paid offer
creating Custom Audiences
- log into Ads Manager account
- select All Tools
-
select Audiences from Advertise section
- select Create a custom audience
facebook page
-
select Facebook Page from the Meta sources section of the
- access drop down in Events and select Everyone who engaged with page
-
give the audience a name
website
- select website from Your Sources section of Create custom Audience
- choose a Facebook Pixel in source
- choose People who visited specific web pages in *Events
-
add the url of the page
- use "url contains"
- give the full path
-
give the audience a name
using in Advertisements
- find Audience in the Ad Set
- click on custom audience search bar
- pick the audience you named
-
it will appear
Video facebook funnel
what
-
split top of funnel ad content when building brand awareness
- testing
-
retarget the audience in your second ad
- if someone sees the other ad or a similar ad, create an audience for it
- target that audience with the new ad
how
- Meta Business-> Audiences-> Create Audience
- Select Video
- Choose which type of Engagement from the drop down
- after that the option to select a video you want to base this on will appear
- Pick the video, and customize any parameters
