186 lines
5.2 KiB
Org Mode
Executable file
186 lines
5.2 KiB
Org Mode
Executable file
#+title: Section 02 - Lessons 08d | Settings
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#+HTML_HEAD: <link rel="stylesheet" type="text/css" href="../../../_share/media/css/facebook.css" />
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* Links
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- [[../../toc.org][TOC - Facebook Marketing Notes]]
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- [[https://www.udemy.com/course/facebook-ads-facebook-marketing-mastery-guide/learn/lecture/34808870#overview][S02:L08 - The Ultimate Facebook Page Guide]]
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- [[https://www.coursenvy.com/post/social-media-image-sizes][Optimal Social Media Image Sizes]]
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* Notes
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** Settings->Privacy
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- go to the page
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- from the "Manage Page" side bar, click on settings
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- this will take you to "Settings and Privacy"
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*** How People Find And Contact You
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- How People find and contact you
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- allow search engines outside of facebook to link to page
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- allow page to be recommended to people looking at similar pages
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- Messaging
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- allow people to message your page
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*** Posts
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- who can see your future posts
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- Public
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- allow comment summaries on your posts
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- generated using meta AI
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- allow visual search on your posts
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- meta will find other content on facebook related to your posts, not necessarily your own
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*** Stories
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- who can see your stories
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- default Public
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- allow others to share public stories to their story
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- will include your name and a link to your original
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- allow people to share your stories if you mention them
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- allow followers to reply to your stories
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- archiving your stories
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- archive photos and videos after they disappear from your story
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*** Reels
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- who can see your reels
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*** Followers and Public content
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- who can follow my page
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- who can see your followers on your timeline
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- page follower lists are public
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- who can see the people, pages and lists you follow
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- default Public
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- the people you follow can see you are following
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- Public post notifications
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- default Public
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- Public page info
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- show most relevant comments first
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- off facebook previews
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- hide posts and comments with profanity
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- hide comments containing certain words from your page
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- country restrictions
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- age restrictions
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** Messaging
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- go to meta business page home:
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- https://business.facebook.com/latest/home
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- then go to inbox
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#+attr_html: :width 200px
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[[../../../_share/media/img/facebook/envy/section 02/L08d_01.png]]
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*** what you can respond to
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- messenger
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- instagram
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- facebook comments
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- instagram comments
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** Content Creation and Planning
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- go to facebook page
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- click 'create post' field
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*** notes
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- visual content is 40x more likely to get shared
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- videos get 135% more than just images
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- always provide a call to action
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*** pin a facebook post
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- you have an option to pin a post to the top of your facebook feed
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- click on three dots
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- click 'pin post'
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*** share relevant content
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- find content on another page youlike
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- click the share button below post
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- select "share now"
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- if you click "share to feed" thsi will share the post plus your own custom text
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** create & schedule posts via meta business suite
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- go to meta business suite
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- on left side find "Planner"
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- facebook and instagram
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- ads
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- posts
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- stories
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- another way is via content
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#+attr_html: :width 800px
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[[../../../_share/media/img/facebook/envy/section 02/L08d_02.png]]
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** Follower Insights
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- meta business suite -> Insights - > Audience
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- age demographics
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- gender
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#+attr_html: :width 800px
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[[../../../_share/media/img/facebook/envy/section 02/L08d_03.png]]
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- meta business suite -> Insights -> Content
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- allows you to see how all your posts have done
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- best times for posting, etc
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#+attr_html: :width 800px
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[[../../../_share/media/img/facebook/envy/section 02/L08d_04.png]]
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** advertising
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*** invite friends to like your page
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- click the ... menu, then 'invite friends'
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*** pay for page likes
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- https://business.facebook.com/adsmanager
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- Create Ad button -> select Engagement campaign objective -> on the Ad Set under Conversation Location select "Facebook Page"
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** add an employee to the facebook page
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- only an admin can assign roles orchangeroles
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- 'facebook access with partial control' is a common role to assign
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*** how to add someone
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[[https://www.facebook.com/business/help/152071822895768?id=418112142508425][how to give someone access to your page from facebook]]
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1. from Page Feed, click profile pic in top right
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2. Click *Settings and privacy* and then select *Settings*
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#+attr_html: :width 500px
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[[../../../_share/media/img/facebook/envy/section 02/L08d_05.png]]
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3. in the left menu, click *Page setup*, then click *Page access*
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#+attr_html: :width 500px
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[[../../../_share/media/img/facebook/envy/section 02/L08d_06.png]]
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4. Find *People with full control*, then click *Manage*
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#+attr_html: :width 500px
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[[../../../_share/media/img/facebook/envy/section 02/L08d_07.png]]
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5. a dialog will pop up, click *Go to Meta Business Suite*
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6. Click *Assign People*
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#+attr_html: :width 500px
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[[../../../_share/media/img/facebook/envy/section 02/L08d_08.png]]
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7. Under *Add People*, scroll down and click *Add person*
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8. Enter the email address of the person you want to add and click *Next*
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#+attr_html: :width 700px
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[[../../../_share/media/img/facebook/envy/section 02/L08d_09.png]]
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9. Assign level of access
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10. Assign business assets
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11. review invitation and *send invitation*
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** How to Add a Facebook Page to Business Manager
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