42 lines
1.1 KiB
Org Mode
42 lines
1.1 KiB
Org Mode
#+HTML_HEAD: <link rel="stylesheet" type="text/css" href="../../../../../_share/media/css/org-mode.css" />
|
|
#+HTML_HEAD: <link rel="stylesheet" type="text/css" href="../../../_share/media/css/facebook.css" />
|
|
|
|
#+title: Section 01 - Lessons 06 | Facebook Sales Funnel
|
|
|
|
* Links
|
|
- [[../../toc.org][TOC - Facebook Marketing Notes]]
|
|
- [[https://www.udemy.com/course/facebook-ads-facebook-marketing-mastery-guide/learn/lecture/3474832#questions][S01:L06 - Facebook Sales Funnel]]
|
|
|
|
* Notes
|
|
|
|
** Facebook Sales Funnel
|
|
*** Brand Awareness
|
|
- *Purpose*: ATTRACT
|
|
- *Provide*: Content
|
|
- posted content must be *engaging* and *shareable*
|
|
- type of content
|
|
- images
|
|
- videos
|
|
- infographics
|
|
- how to's
|
|
- funny
|
|
- inspiring
|
|
|
|
*** Traffic & Conversion
|
|
- *Purpose*: increase Interest and capture Leads
|
|
- *Provide*: Free stuff in exchange for email
|
|
- coupons
|
|
- contests
|
|
- ebooks
|
|
- newsletter
|
|
- retarget Warm Audiences
|
|
- market to them
|
|
- offers
|
|
- promotions
|
|
|
|
*** New Customer
|
|
- *Purpose*: Sales
|
|
- *Provide*: Value
|
|
- customer service
|
|
- answer questions
|
|
- continue offering value
|