media-facebook/envy/_subesections/sec01/lesson-12.org

Section 02 - Lessons 12 | Awesome Page

• Links
• Notes
  • examples pages
    • cabela's
    • zappos
    • starbucks
  • trends

Links

• TOC - Facebook Marketing Notes
• S02:L12 - What Makes Your Facebook Page Awesome
• https://www.coursenvy.com/post/best-facebook-pages

Notes

1. Clean Logo
2. The cover photo relates to the logo
3. In the bio show ways of contacting customers
4. Call to actions is obvious
5. Tab pages are appropriate for business

examples pages

cabela's

• Cabela's Sporting Goods Store
• Intro says "worlds foremost outfitter"
• profile image relates to cover photo
• tabs that relate to brand
• photo contest to engage with fans

zappos

• Zappos Clothing
• 'shop now' call to action
• photos displaying shoes
• in About they invite customers to tweet, chat, email or Call at their number

starbucks

• Starbucks Coffee
• clean logo
• good product shots in photos
• call to action is a simple "Send Message"

trends

• https://trends.google.com/trends/
• http://hashtags.org