51 lines
1.7 KiB
Org Mode
Executable file
51 lines
1.7 KiB
Org Mode
Executable file
#+title: Section 01 - Lessons 01, 02 | Intro, Quick Tips
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#+HTML_HEAD: <link rel="stylesheet" type="text/css" href="../../../_share/media/css/facebook.css" />
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* Links
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#+attr_html: :class links
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- [[../../toc.org][TOC - Facebook Marketing Notes]]
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- [[https://www.udemy.com/course/facebook-ads-facebook-marketing-mastery-guide/learn/lecture/2982056#overview][S01:L01 - Intro]]
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- [[https://www.udemy.com/course/facebook-ads-facebook-marketing-mastery-guide/learn/lecture/27724494#overview][S01:L02 - Quick Tips]]
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* Notes
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** intro
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*** statistics
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- 2 billion users
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- 1.4 billion active users (70%)
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- 1.7 billion mobile active users
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- avg time spent per visit: 20 minutes
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*** what you will learn
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- optimize facebook page
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- install facebook pixel and Create Custom Audiences
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- how to engage with audiences
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- understand all facebook ad types
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- how to split test and optimize ads
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** tips
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- watch the entire course then rewatch topics of interest
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- start with a facebook business manager account
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*** things you will create
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1. Facebook Business Manager Account
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2. Facebook Ad Account
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3. Facebook Pixel
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4. Website
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*** Never overlap the tracking of various websites by installing the same pixel on multiple websites
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- one website per ad account
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- one pixel per website
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- one pixel is connected to one ad account
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*** detailed targeting a broad audience instead of competitor audience
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- when creating a new ad set you may want to put your competitors page in the detailed targeting field
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- that page might not appear
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- target a broad audience instead
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- 1,000,000+ size to start
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- create warm audience
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- pixel will show who went to the website
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- you can duplicate this audience
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*** links
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- https://www.facebook.com/groups/coursenvy
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- https://learn.coursenvy.com/
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