115 lines
3.2 KiB
Org Mode
Executable file
115 lines
3.2 KiB
Org Mode
Executable file
#+title: Section 01 - Lessons 03 | Facebook for Business
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#+HTML_HEAD: <link rel="stylesheet" type="text/css" href="../../../_share/media/css/facebook.css" />
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* Links
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- [[../../toc.org][TOC - Facebook Marketing Notes]]
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- [[https://www.udemy.com/course/facebook-ads-facebook-marketing-mastery-guide/learn/lecture/16506664#questions][S01:L03 - Facebook for Business]]
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* Notes
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** Facebook For Business
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*** create / manage
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- ad accounts
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- facebook pages
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- instagram accounts
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*** organize
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- keep analytics and reporting seperate for proper tracking
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- request access to other pages or ad accounts
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- assign people to work on them
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https://business.facebook.com/adsmanager
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https://business.facebook.com/settings
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*** meta business vs facebook business
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- meta business suite
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- facebook business account
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- access via adsmanager
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*** creating a business account
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- goto adsmanager above
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- sign in with personal profile
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- if you are directed to the Meta Business Suite go instead to Facebook Business Account settings
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*** creating an ad
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- in order to create an ad you need
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1. Facebook Page
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2. Ad Account
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3. People
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#+ATTR_HTML: :width 200px
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[[file:../../../_share/media/envy/img/S01_L03_EX01.png]]
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#+ATTR_HTML: :width 800px
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[[file:../../../_share/media/envy/img/S01_L03_EX02.png]]
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*** methods to create a page
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1. business settings
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- click on the menu in the upper right corner of the sidebar
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- then click on Business Settings under 'shortcuts' in the 'All tools' panel that pops up
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- now select 'Pages' under 'Accounts' in the Sidebar
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- add a page
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- owner
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- admin
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- request access to a page
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- if you are not the admin of the page
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- create a new page
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2. personal profile
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- login to your personal profile and go to the facebook page creation url
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- https://www.facebook.com/pages/creation
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*** what is an ad account
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- create ad campaigns
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- group all specific ad activity
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- different ad campaigns
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- ad sets
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- ads
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- billing information
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*** The PixelRule
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- basic rule
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- ONE Facebook Pixel PER Ad Account
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- ONE Facebook Pixel PER Facebook Page/Website
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- ONE Facebook Page/Website PER Ad Account
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- treat each new ad account as a new pixel to pair with a new website
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*** create an ad account
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- Business Settings->Accounts->Ad Account
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- add existing
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- request access
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- create new
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- best to start fresh and create a new one
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*** add people
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- allows you to invite people via their email addess
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- unless it's a cofounder, keep the person as an employee
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*** set Facebook Page as Primary Page
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- got to Business Info page
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1. https://business.facebook.com/settings/info
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2. click the Edit button
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#+ATTR_HTML: :width 800px
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[[file:../../../_share/media/envy/img/S01_L03_EX03a.png]]
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3. type in the Facebook Page name in the Primary Page field and hit save
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#+ATTR_HTML: :width 800px
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[[file:../../../_share/media/envy/img/S01_L03_EX03b.png]]
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*** create an ad
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- go to Business Settings->Accounts->Ad Accounts
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- select the ad account
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- then click on "Open in Ads Manager"
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#+ATTR_HTML: :width 800px
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[[file:../../../_share/media/envy/img/S01_L03_EX04.png]]
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- this will take you to the adsmanager for that ad account
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