4.6 KiB
Executable file
4.6 KiB
Executable file
Section 03 - Lessons 14 | Facebook Ad & Creative Guide
- Links
- Notes
Notes
Marketing 101
- value proposition / what you offer
- tell customers what you want in a clear CTA
- include brand logo to build awareness
selling facebook ads
-
treat your ads like communicating with friends
- provide value
- build relationships
- promote / sell only 10% of the time
4 elements of a perfect facebook ad
-
visual
- appealing
- professional
-
relevance to target market
- does this have anything to do with the customer
- does he care
-
value proposition
- enough value to take action
- price reasonable
- in demand
-
call to action (CTA)
- ASKING FOR WHAT YOU WANT
- focus on ONE call to action per ad
- don't confuse the customer
ad copy 101
text in your advertisement
- focus on outcome for buyer
-
state features
- product
- service
- main focus should be outcome of the product/ service
four factors for ad copy
-
Outcome
- pair outcomes to emotions
- solve frustrations
-
Credibility
- social clout
- testimonial videos
- celebrity endorsuments
- total customers/sales/ outcomes (e.g. 300k students!)
-
Features
- what makes this better
-
attracts target market
- facts
- benefits
- sales price
-
Relevance
-
relevent to target
- common problem for targt market
- personalize
- personalization always wins
- remember to sell the outcome!
-
Facebook Ad Copy Best Practices
ad text
- less than 20 words
- pique curiousity
- sell the output
-
use at least one emoji
ad headline
- less than 6 words
- hook user
- make them want to click
simple and straightforward works best!
testing
Dynamic Creatives
-
test in bulk via Dynamic Creatives feature
- Primary Text
- Headline
- Description
-
you can test multiple variables
- click the plus sign at each field
Track your tests
-
create an excel sheet and keep track
- clicks
- engagement
- conversions
- you can also use a similar document to track ads for other companies
Not getting rejected
biggest reason for ads getting rejected
-
misleading claims
- never make specific unrealistic claims
- focus on hooking client, not tricking
- e.g. interested in the BEST way to rapidly and safely transform your body?
Facebook Ad Creative Best Practices
- look at TOP brands and competitors for inspiration
- use HIGH resolution images
-
avoid stock photos
- users prefer AUTHENTIC images and videos (even if using a cell phone)
-
ask for a personal photos such as a customer selfie with them holding your product
- run a contest awarding a free gift to the store for the BEST product selfie inspriation
-
make ad creative and ad copy RELEVANT to the customer base
- use images that are RELEVANT to what you are advertising
- use product image slideshow / video with text overlay customer testimonials for product, targeting Bottom of Funnel warm user
-
think MOBILE FIRST
- anything you do must work work FIRST ON MOBILE
- test must be READABLE ON MOBILE
Creative hub
https://www.facebook.com/business/inspiration/creative-hub
create mockup
- see how your ads will look
- when ready, toggle 'show in ads manager'
best practices
- happy attractive women
- bright colors
-
text should mask reading flow
- top to bottom
- left to right
text overlay split test
- https://www.coursenvy.com/post/how-to-create-a-viral-video
- try text above and below
facebook ad library
- https://www.facebook.com/ads/library/?active_status=active&ad_type=political_and_issue_ads&country=IL&is_targeted_country=false&media_type=all
- see what competitors are doing
-
allows you to do market research
- keywords
- phrases
- visuals
-
go do a search on something you are interested in
- check out the longest running ads
- variants
boosting likes / engagement
- https://www.coursenvy.com/post/cheapest-countries-facebook-likes
- clout improves enagement
- target cheap countries for conversion objectives
-
when ready
- select 'use existing post' under Ad Setup at the Ad level
- select the post