whole lotta changes

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- [[../../toc.org][TOC - ecomm clubhouse]]
- [[https://jellyfin.ronnyabraham.com/web/index.html#/details?id=036b22dd5af1cc52f98e9418a6fadb08&serverId=99488804638e465693eed17924c57b60][video]]
* Review
** Summary
This lesson explains the overall AI print-on-demand business model: use AI to create designs, use print-on-demand to fulfill products, and use niche/product strategy to get traffic without relying primarily on ads.
** Core Idea
The business combines:
- AI-generated product design
- Print-on-demand fulfillment
- Etsy / Shopify distribution
- product-first traffic strategy
** Practical Value
- Explains how POD profit works
- Explains why AI reduces product creation cost/time
- Explains why Etsy is attractive for unique/niche products
- Explains the difference between ads-first and product-first strategy
- Introduces “gap in the market” thinking
** Business Model
1. Use AI to create artwork
2. Prepare print-ready files
3. Upload to POD products
4. Sell through Shopify and/or Etsy
5. Printify fulfills orders automatically
6. Profit comes from markup after fees and production costs
** Key Strategy
Product-first strategy:
Instead of creating generic products and forcing sales with ads, create specific niche products that fill market gaps.
The product itself becomes part of the traffic strategy.
** Important Insight
AI is useful for creating products quickly, but humans are still needed to identify good product opportunities.
AI is good at:
- generating art
- drafting listings
- finding patterns
Humans are better at:
- noticing what is missing
- understanding desire
- spotting niche gaps
- judging emotional appeal
** Warnings
- AI does not remove the need for strategy
- Generic AI products will still fail
- Product creation is easy; product selection is hard
- Do not assume “AI-powered” means fully automated
- Market gaps must be judged by human taste and customer insight
** My Take
This is one of the most important strategy lessons in the course.
The key point is not “use AI.”
The key point is:
→ use AI to quickly create products that a human strategically identifies as worth making.
** Bottom Line
AI gives speed.
Print-on-demand gives low-risk fulfillment.
But the business depends on:
- niche understanding
- product judgment
- identifying gaps
- creating specific products for specific customers
* Transcript
#+begin_ex00:00

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Then expand once the system understands you.
* Transcript
#+begin_example
00:00

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- [[../../toc.org][TOC - ecomm clubhouse]]
- [[https://jellyfin.ronnyabraham.com/web/index.html#/details?id=1a6a01f4b1298e4b4d7d87f95d4a5c2a&serverId=99488804638e465693eed17924c57b60][video]]
* Notes
* Description
* Tutorial Notes
In this tutorial, we are going to install and setup one of my favorite Shopify apps, CM Commerce Marketing.
@ -179,3 +177,708 @@ In this tutorial, we are going to install and setup one of my favorite Shopify a
file:../../_share/media/img/step_04/lesson_01/ex08h-change_now.jpg
Conversio was actually bought by another company and it has been rebranded into something called CM Commerce Email Marketing. Its an amazing app and Im going to teach you how to install it and set up a free trial for it.
* Review
** Overview
- App: Centimeters Commerce Email Marketing (formerly Convergeo)
- Purpose:
- Abandoned cart emails
- Post-purchase emails with coupons
- Includes:
- Free trial
- Automated workflows
** Install the App
1. Go to:
- Apps → Visit Shopify App Store
2. Search:
- "Centimeters Commerce"
3. Click:
- Add app → Install app
** Initial Setup
- Create account:
- Email + password
- Upload store logo (used in emails)
- Skip font selection (optional)
** Billing
- Click:
- Update billing → Add now
- Choose:
- Starter plan (recommended)
- Includes 30-day free trial
- Optional:
- Enter credit card
- Click:
- Finish setup
** Abandoned Cart Workflow
1. Go to:
- Dashboard → Abandoned cart workflow → Activate
2. Select:
- "Abandoned cart simple 1"
*** Email Customization
- Change:
- Button color → match brand
- Leave:
- Default template (works well)
*** Email Sequence
- Email 1:
- Reminder
- Email 2 (after 24h):
- 15% discount coupon
- Email 3 (after 2 days):
- Final reminder
- After editing:
- Click "Set workflow live"
** Receipt Workflow
1. Go to:
- Workflow ideas → Receipt → "Receipt simple"
*** Behavior
- Sends receipt after purchase
- Includes:
- 10% discount coupon
- Valid for 14 days
*** Reminder Email
- Sent after 13 days
- Purpose:
- Encourage repeat purchase
*** Customization
- Change:
- Button colors
- Optional:
- Edit text/images
- Save → Set workflow live
** Email Settings
1. Go to:
- Profile → Account settings → Outgoing email settings
2. Update:
- From name → store name
- From email → reply email
3. Save settings
** Domain Verification
1. Enter:
- Store domain
2. Click:
- Start domain verification
** Shopify DNS Setup
1. Go to:
- Shopify → Domains → Manage → DNS settings
2. Add:
- Required CNAME records (top 3 only)
** Final Step
- Click:
- "Check again now"
- Wait for validation of all 3 records
** Result
- Abandoned cart emails active
- Receipt emails active
- Discount flows working
* Transcript
#+begin_example
00:00
Hey, everybody. So I used to have a video tutorial
00:03
for an app called Convergeo, which you could use to
00:06
set up abandoned cart email campaigns, and you could set
00:10
it up so that customers would receive a discount coupon
00:13
after they purchased a product from you.
00:15
Convergeo was actually bought out by another company and it's
00:18
been rebranded into something called Centimeters Commerce Email Marketing. It's
00:22
an amazing app and I use it, and I'm gonna
00:25
teach you how to install it and set up a
00:27
free trial for it in this video.
00:30
So go ahead and click on apps and then click
00:32
the visit Shopify app store button.
00:37
Then just come and type in something like Centimeters commerce
00:40
or Centimeters commerce marketing.
00:43
It'll show up there. Just click on the actual app
00:45
itself
00:46
and then come and click add app.
00:51
And then on this page, just click install app.
00:57
Now you need to create an account with them, so
01:00
choose an email address that you want to use,
01:03
and then choose a password,
01:06
and then click next.
01:10
Now you want to upload your, your store logo. The
01:13
reason why you want to do this is because it's
01:15
going to add the store logo to emails that you
01:18
send out so it's a really nice opportunity to improve
01:20
your branding.
01:22
Click yes.
01:25
You'll then be asked to choose a font for your
01:26
emails. You can just skip this step.
01:31
Now go ahead and click on update billing. Click add
01:34
now.
01:36
Now you need to choose a store plan.
01:38
The starter plan is absolutely fine for the vast majority
01:41
of stores and, of course, it comes with a free
01:43
30 day trial. And if you like, you can enter
01:45
in your credit card details. This can be skipped but
01:48
I chose to enter mine. And then you just click
01:51
finish setup.
02:02
Click on dashboard, and then come to the abandoned cart
02:05
workflow and click activate.
02:07
So what we're gonna do now is we're gonna click
02:09
abandoned cart simple 1.
02:16
So what I'm doing right now is I'm just changing
02:19
the color of the finish shopping button to be a
02:21
brown color because of the fact that my store is
02:24
based around coffee. I recommend doing the same thing, choosing
02:27
a color that matches your brand. Now, the base email
02:31
template is absolutely fine. You don't have to change this.
02:34
You can if you like, but it's been designed to
02:35
work with,
02:36
any sort of store. And then you wanna come to
02:38
the next email and you wanna do the exact same
02:41
thing again.
02:42
Now once again, this template is fine as it is.
02:45
You can change it if you like but you can
02:46
leave it. It's neutral enough to work with almost every
02:49
store. What this email template is doing is it's sending
02:52
the customer a 15 percent off coupon.
02:55
If they didn't buy anything within 24 hours. They only
02:58
get sent this email if they haven't purchased anything within
03:02
24 hours.
03:05
Go to styling then change the background of the section
03:08
and its button color to our brand colors.
03:20
So once you've gone ahead and changed,
03:22
those button colors, come back. And then we're gonna edit
03:25
the final 1. Now this email, template
03:29
gets sent out 2 days after the last 1 and
03:31
it's a it's a last chance reminder. So once again,
03:34
I'm gonna go ahead and change the button colors, but
03:37
leave the email as is. You can modify the email
03:40
and change the wording and change the images and you
03:43
can even change,
03:44
how big the discount coupon is, but the base design
03:48
is absolutely fine for the vast majority of stores.
03:51
The most important thing, of course, to change is that
03:53
button color because that blue does not match all types
03:56
of brands out there. The blue is not a very
03:59
neutral color. But now you've gone ahead and you've set
04:01
up your abandoned cart emails. So when customers,
04:05
don't complete their purchase but submit their email address, they
04:08
will then enter these series of emails. You just need
04:11
to come and click that set workflow live button.
04:14
And then we're gonna come back and click exit editor.
04:17
And then we're going to come and click on workflow
04:19
ideas.
04:21
And then you want to select receipt and then you
04:24
want to click use recipe under the receipt simple. And
04:27
now what we're going to do is we're going to
04:29
come and edit the emails
04:31
under this workflow.
04:33
Now what this is going to be is it's going
04:34
to be a receipt that the customer is automatically sent
04:38
after they have successfully purchased a product from you.
04:41
Once again, besides the button color,
04:45
the email itself is neutral enough that it can work
04:48
with all stores
04:50
without being modified.
04:52
You if you want to come in and modify the
04:54
text and any images,
04:56
that's absolutely fine and I welcome it, but you can
04:59
just get started immediately
05:02
by modifying the colors to match your brand.
05:06
And so that's what I'm doing right now. It's set
05:09
up to be sending out a 10 percent discount coupon
05:12
that will,
05:13
last for 14 days. And
05:16
what this app will do is it will automatically create
05:18
that coupon for you and automatically add it in to
05:22
the receipt. So we're gonna come back and this time
05:24
we're gonna edit the reminder email that's gonna be sent
05:27
13 days after
05:29
this email is sent.
05:31
And once again, this email is neutral enough that, you
05:34
can just come in and modify the color scheme of
05:37
the buttons. If you would like to come in and
05:40
modify,
05:41
the text and add any images,
05:43
that's always great to make it more personalized towards your
05:47
brand.
05:47
But you can get started just by coming in and
05:50
editing,
05:51
these buttons.
05:53
And then we just need to save and then
05:56
exit back out again. Sorry.
05:58
And then we want to come and set that workflow
06:00
live.
06:02
Alright. So that was the easy part.
06:05
Now we need to come to,
06:07
the profile button and then we want to click account
06:09
settings.
06:11
And then you wanna come and click outgoing email settings.
06:14
Now you wanna come to the sender details and change
06:16
the from name to be your store's name and then
06:19
you wanna change the from email to be whatever email
06:22
address you want your customers to reply to, and then
06:25
come and click save sender settings.
06:28
And now the fun part. So come to,
06:31
this box here and make sure the domain name is
06:34
your store's domain name,
06:39
and then come and click start domain verification.
06:43
Now I'm not going to explain
06:46
everything that I'm doing on screen, because it's a little
06:49
bit difficult to,
06:52
but what you need to do is you just need
06:53
to follow
06:54
what I do exactly.
06:57
Follow what I copy and follow what I paste.
07:00
So what I'm going to be doing is I'm going
07:02
to be adding some settings,
07:04
into, my Shopify store now.
07:07
So come to the domain section of your store and
07:10
click manage next to your store's domain name.
07:13
And,
07:14
now we wanna come and we wanna click DNS settings.
07:19
And this is where we're gonna be adding in,
07:22
these,
07:23
records
07:24
that,
07:25
Centimeters,
07:26
commerce email marketing requires us to do.
07:30
This is to make sure that we do indeed own
07:32
this domain name
07:34
because it's a very serious thing,
07:36
to, have an email sent from a domain name if
07:39
you yourself don't actually
07:41
own it. So they need to be able to confirm
07:44
that you do indeed own it, and you also need
07:46
to change some settings with your domain name so that
07:49
you can send emails from it legally.
07:53
And so that's what we're doing now. We're adding in
07:55
these custom records,
07:57
which are going to,
08:00
prove that this is our domain name and that we
08:02
can indeed send emails from it.
08:05
And as I said, trying to explain this is a
08:07
little bit complicated.
08:09
But if you just follow what I'm copying and pasting,
08:13
it's it's it's so much easier than it seems. I
08:16
know that it looks really scary, like, you know, what
08:19
does c name mean? It's jargon.
08:21
But it's actually really simple just to add in a
08:24
c name record.
08:29
And you only need to add in the top 3.
08:31
You don't need to add in the optional ones. And
08:33
And once you've added in, those 3 different records into
08:36
your domain name, just click the check again now button
08:39
and keep pressing that button until you've got validation that
08:43
all 3,
08:44
are ticked and that they're there. Now, this might not
08:46
happen instantly. It might take a few minutes for them
08:49
to propagate but that's absolutely fine. Just keep, ticking the
08:53
button
08:54
and, waiting until you get the validation that all 3,
08:57
have been propagated.
08:59
And with that, you have set up Centimeters Commerce Marketing.
#+end_example

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@ -7,9 +7,7 @@
- [[../../toc.org][TOC - ecomm clubhouse]]
- [[https://jellyfin.ronnyabraham.com/web/index.html#/details?id=bdc9838629ab872f4b9d35e41743297a&serverId=99488804638e465693eed17924c57b60][video]]
* Notes
* Description
* Tutorial Notes
In this video were going to add upsells to our products.
@ -137,3 +135,278 @@ Once youve taken note of these three things, youre now ready to create you
#+attr_html: :width 800
file:../../_share/media/img/step_04/lesson_02/ex05c-finish.jpg
* Review
** Overview
- App: Voyager Upsell and Cross Sell
- Purpose:
- Increase order value with upsells
- Pricing:
- 7-day free trial
- ~$27/month
- Strategy:
- Use after finding a winning product
** Upsell Selection Rules
1. Relevance
- Upsell must match original product
- Example:
- Cat coffee spoons → Cat face mug
2. Price Constraint
- Upsell ≤ 2x base product price
- Lower price = higher conversion
3. Use Sales Pricing
- Set:
- Original price = 2x sale price
- Creates:
- Scarcity
- Perceived deal value
** Install App
1. Shopify → App Store
2. Search:
- Voyager Upsell and Cross Sell
3. Click:
- Add app → Install app
4. Start free trial
** Create Upsell
1. Click:
- New upsell
2. Name:
- Example: Cat Spoon Upsell
** Placement
- Select:
- Checkout button
- Click next
** Trigger Product
- Select:
- Original product (e.g., cat spoons)
** Upsell Product
- Select:
- Upsell item (e.g., cat mug)
** Customize Offer
- Add:
- Headline using:
- Attention
- Scarcity
- Leave:
- Incentive fields empty (space)
** Activate
- Click:
- Create and activate
** Result
- Upsell appears during purchase flow
- Increases:
- Average order value
* Transcript
#+begin_example
00:00
All right. Now, we're gonna go ahead and add upsells
00:02
to our products. To do this, we're going to use
00:04
a simple but highly effective plugin available on the Shopify
00:08
app store.
00:09
It's called Voyager Upsell and Cross Sale. This is a
00:11
free 7 day trial. After that, it's 27 dollars a
00:14
month but it's well worth it.
00:16
If budget is a concern, then why would suggest that
00:18
you do as you go and you set up products
00:20
for each of your ads first and you find a
00:22
winning item that you then want to scale up? Once
00:25
you've found that winning item, you can then get this
00:27
app and then add an upsell to it. There are
00:29
3 things to consider when picking which item you're going
00:32
to use as your upsell. 1, make it relevant to
00:35
the initial item. In this example, I'm gonna be creating
00:38
an upsell for this item, these cute cat coffee spoons.
00:42
My upsell is going to be this mug that turns
00:44
your face into a cat when you drink from it.
00:46
As you can see, both of these items match up
00:48
well. They are both about cats and they both have
00:50
that adorable factor.
00:52
2, select an item that costs no more than double
00:54
the price of the first item. This is something that
00:56
I discussed in my previous video where I taught you
00:59
how to price your items. Do not be greedy. If
01:02
your item costs 10 dollars, then do not select an
01:04
item that costs more than 20 dollars. And keep in
01:07
mind, the cheaper the item, the easier it will be
01:09
to sell. 3. Make sure you've set your upsell item
01:12
to be on sale. Now, I suggest that you always
01:15
do this. Select your normal price to be double your
01:18
sale price. For your upsell, this has the additional effect
01:21
that you can claim that it's on sale for a
01:23
limited amount of time which adds scarcity to the offer
01:26
and encourages people to take it. Okay. Let me switch
01:29
over to my computer and show you just how easy
01:31
it is to add an upsell.
01:33
Okay. Start up by going to the Voyager upsell and
01:36
cross sell page in the Shopify App Store. Click add
01:39
app. I'll have a link to this in the video
01:40
description below.
01:43
Then click install app.
01:46
Now click start free trial.
01:52
Click new to create a new upsell.
01:56
For the upsell name, let's type in Cat's Spoon upsell,
01:59
then click next.
02:01
Let's select checkout button for where we want our upsell
02:04
to appear. Click next.
02:07
Now select appear on product.
02:09
Set the trigger item to the cat coffee spoons. Click
02:12
next.
02:12
Now select cat face coffee mug as the upsell item.
02:17
Click next.
02:19
Click on customize upsell view.
02:22
Now type in the offer headline.
02:25
As you can see, I use powerful words to draw
02:27
attention to a special offer and create scarcity.
02:30
For these 2 headlines, just put in a space instead
02:33
as we're not setting incentives for now. Click next.
02:37
Now click create and activate.
02:39
And that's it. You've successfully added an upsell to your
02:42
store.
02:50
So go ahead, add upsells to your products, and I'll
02:52
see you on the next video.
#+end_example

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@ -7,9 +7,7 @@
- [[../../toc.org][TOC - ecomm clubhouse]]
- [[https://jellyfin.ronnyabraham.com/web/index.html#/details?id=8650bee2aae1992dfcceca95d9694e48&serverId=99488804638e465693eed17924c57b60][video]]
* Notes
* Description
* Tutorial Notes
In this video, Im going to teach you how to install the Spin-A-Sale App. Now I was skeptical of this app, but it has been proven & shown time-and-time again to work. And to understand why, we just to look at sales psychology, and in particular, the Law Of Reciprocity. When you give a customer something for free, they feel indebted to you and are more likely to buy. And so this is what we are going to do: we are going to give them a free discount coupon.
@ -124,3 +122,573 @@ Next, scroll down to the Colors and Font section.
file:../../_share/media/img/step_04/lesson_03/ex06b-preview.jpg
And it works! Youve successfully added the Spin A Sale app to your store.
* Review
** Overview
- App: Spin-a-Sale (Shopify)
- Purpose:
- Increase conversions
- Capture emails
- Cost:
- ~$10/month
- Key concept:
- Law of reciprocity → give discount → increase likelihood of purchase
- Strategy:
- Always give highest discount (20%)
- Use curiosity-driven copy
** Create Discount Code
1. Shopify dashboard → Discounts
2. Click:
- Create discount → Discount code
3. Configure:
- Name: your choice
- Value: 20%
- Limit: 1 use per customer
4. Click:
- Save
** Preparation
- Have:
- Brand color (from earlier steps)
- Store icon (72x72 px, transparent background)
- Icon tip:
- Use part of your logo
** Install App
1. Shopify dashboard → Apps → Visit App Store
2. Search:
- "Spin a Sale"
3. Click:
- Add app → Install app
4. Select:
- Free trial
5. Choose theme → Save and continue
** Prize Configuration
- Prize 1:
- Name: 20% off coupon
- Coupon: winner
- Probability: 100
- Prize 2:
- Name: 15% off
- Probability: 0
- Prize 3:
- Name: 10% off
- Probability: 0
- Prize 4:
- Name: 5% off
- Probability: 0
- Prize 5:
- Name: Free shipping
- Probability: 0
- Result:
- User always “wins” 20%
- Click:
- Save and continue
** Enable App
- Skip optional step
- Enable spinner on site
- Save and exit
** Text Settings
- Title:
- Win up to 20% off your order
- Add:
- Custom message
- Enable:
- Name field (required)
** Styling
- Text color: white
- Message color: white
- Button color: brand color
- Peg color: white
- Winning segment: brand color
- Losing segment: similar hue
** Logo
- Upload:
- Store icon (72x72)
- Click:
- Save
** Preview
- Click:
- Preview mode
- Test spinner behavior
** Result
- Email capture enabled
- Discount incentive active
- Conversion optimization via:
- Reciprocity
- Curiosity
* Transcript
#+begin_example
00:00
Alright. So in this video, I'm gonna teach you how
00:02
to install a Shopify app that has been shown to
00:05
increase sales and conversions. And I'm also going to give
00:07
you some sneaky tips. And that app is something you've
00:10
probably seen before, spinner sale. What happens is a pop
00:13
up box slides onto the screen with a wheel that
00:16
has prizes on it. When customers enter their name and
00:18
email, the win will spin and will land on a
00:20
prize that is a discount coupon. As far as the
00:23
customer is concerned, what prize it lands on is random.
00:27
Now this was an app that I was skeptical of
00:29
for a long time but it's been proven to work.
00:32
And the reason why it works can be explained when
00:34
we look at psychological marketing techniques. 1 of the most
00:37
powerful psychological marketing techniques that you can employ is the
00:41
law of reciprocity.
00:42
The law of reciprocity is when you give a customer
00:45
something for free. It makes them feel indebted to you
00:48
and more likely to buy from you and this is
00:50
what we are going to do with the Shopify app.
00:52
We are going to give the customer a discount coupon
00:55
for 20 percent off. This is going to make them
00:57
feel indebted to us and more likely to buy. Now
01:00
usually when people set up their Shopify app spin to
01:04
win, they will add 5 different discount coupons
01:07
be
01:08
random which 1 it lands on for the customer. However,
01:11
we're not gonna do that. Instead, we're gonna set it
01:13
so that 100 percent of the time, it lands on
01:16
the coupon that we want it to, which is the
01:18
biggest, the 20 percent off coupon. And the reason why
01:21
we will do this is because it will trigger the
01:23
law of reciprocity.
01:25
By making the customer believe that they won the biggest
01:27
coupon randomly, it will make them feel indebted to us
01:30
even more since they now think that we gave them
01:33
a special prize. In addition, we are going to use
01:35
copy techniques to trigger the emotion of curiosity. We're gonna
01:39
use words to make customers curious about what prize they're
01:42
gonna win, even though of course we know that they're
01:44
always going to win the biggest prize. Now before we
01:46
begin this tutorial, I need to let you know this
01:49
app is not free. It costs 10 dollars a month.
01:52
If you don't have the budget for 10 dollars a
01:54
month, what I recommend that you do is you hold
01:56
off until you've got a product that you have tested
01:59
and are selling consistently
02:00
and then you install this app. But once you've got
02:03
the money to invest in this app, not only is
02:05
it a great app to install because it's going to
02:07
increase the chances that customers buy from you, but it
02:10
will also mean that you're collecting their email addresses so
02:12
that you can market to them later. So with that
02:14
out of the way, let's begin the tutorial.
02:17
The first thing that you're going to need to do
02:18
is you're going to need to create a 20 percent
02:20
off coupon inside your Shopify admin area. Let me show
02:23
you how easy it is to do this.
02:26
In your Shopify dashboard, click discounts.
02:29
Then click create discounts. Then click discount code.
02:32
Next, enter the name for your discount code.
02:35
Add in the discount value. This will be the percentage
02:37
of the discount that will be applied to the order.
02:40
Scroll down and click limit to 1 use per customer
02:43
option for the usage limit.
02:45
Then click save discount.
02:47
And as easy as that, we've now added a discount
02:49
offer to our Shopify store. Alright. Now that we've got
02:52
our coupon, it's time to install our app. Before we
02:55
do that though, there are some things that we want
02:57
to do in advance. Firstly, remember how in step 3
03:01
that we chose a specific color as our store's color?
03:04
Well, we're gonna want to use that in this tutorial.
03:07
Secondly, remember the favicon we installed in step 3? This
03:10
was my favicon picture. It is the Brew Treats icon.
03:13
We're going to use this favicon image for this tutorial.
03:16
If you don't have a favicon, then create a square
03:18
icon that is 72 pixels by 72 pixels now. The
03:22
icon should represent your store in some way and it
03:24
should be on a transparent background. A good idea is
03:27
to use some part of your store logo for it
03:29
like I did here. We will need this for the
03:32
tutorial. To create this icon, I used my favorite image
03:35
editing software Photoshop. If you'd like to get Photoshop, I'll
03:38
have a link to it on this page. Alternatively,
03:41
you can use the free image editing software Pixlr. I
03:43
will also have a link to that on this page.
03:46
And once you've got those things gathered together, it's time
03:48
to add this app to your store. Let me switch
03:50
over to my computer and show you how easy it
03:52
is. In your dashboard, click apps. Then visit the Shopify
03:56
app store.
03:57
Type in 'spin a sale' in the search box.
04:00
Click this from the search results.
04:02
Now click add app. In the next page, scroll down
04:05
and click install app.
04:08
Scroll down and click select under the free trial option.
04:12
Click start free trial.
04:14
Scroll down and select the theme you want from your
04:16
spin app. Then click save and continue.
04:19
Next, enter details and set up prizes.
04:22
Type in 20 percent off coupon in prize 1 name.
04:25
Type in winner under coupon name.
04:28
Enter 100 under probability.
04:31
Type in your custom message under prize 1 details.
04:36
Next, enter 15 percent off coupon and prize 2 name.
04:40
Type in anything under coupon name. No 1 is going
04:43
to win this so it doesn't matter what you write.
04:46
Enter 0 under probability.
04:48
You can skip edits on the custom message as we
04:51
put 0 under probability for this prize anyway.
04:54
Next, enter 10 percent off coupon and price 3 name.
04:58
Type in anything under coupon name again,
05:01
enter 0 under probability,
05:02
and again you can skip edits on the custom message
05:05
as we put 0 under probability for this prize 2.
05:08
Do the same for price 4. Enter 5 percent off
05:11
coupon and price 4 name. Type in anything under coupon
05:14
name, enter 0 under probability,
05:16
and we can skip edits on the custom message as
05:19
we have already put 0 under probability for this prize.
05:22
And lastly, for prize 5, enter free shipping in the
05:25
prize 5 name.
05:27
Type in anything under coupon name, enter 0 under probability,
05:31
and you can skip edits on the custom message as
05:33
we put 0 under probability for this prize.
05:36
Click save and continue.
05:39
On this page, just click skip.
05:41
Now, click this for the spinner sale app to show
05:44
on your website.
05:46
Then click save and exit.
05:51
Next, scroll down to the text section.
05:54
Under title text, type in win up to 20 percent
05:56
off your order.
05:58
Now, enter your custom message.
06:03
Scroll down and turn on the include name field option.
06:07
Check the required box.
06:08
Next, scroll down to the colors and font section.
06:11
Click the color box with a title text color and
06:14
change it to white.
06:15
Change the message text color to white as well.
06:18
Now change the button color to our source bin color.
06:22
Next, change the peg color to white.
06:26
Change the winning segment color to your desired color.
06:29
Do the same for the losing segment color, but choose
06:31
a different color, preferably 1 with the same color scheme
06:34
but slightly different hue.
06:37
Scroll down and change the wheel logo. Click select image.
06:40
Select the logo you want to use and click open.
06:44
Scroll all the way down and click save.
06:48
In the next page, click preview mode.
06:51
Now we can see how the spin app works on
06:54
our store.
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Weve got one more page in our store to optimize and that is our homepage. For our homepage, we want to expand it out so that theyre at least 400 words. The tricky part with this is that the theme Pop we are using isnt the easiest to do that with. The Pop theme looks great but its highly visual and the homepage setting leaves us a lot of room to add text. 
You may not have thought about this, but the featured products on your homepage do indeed count towards our word count. So what were going to do is we are going to add 16 featured products to our homepage. And then were going to add a title to that and that will about 150 words to our homepage.
@ -148,3 +148,8 @@ file:../../_share/media/img/step_05/lesson_10/ex07a-homepage_title_and_desc.jpeg
Once youve done that, dont forget to click Save.
There you have it, you have now optimized your homepage!
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no info at this time
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In this video, were going to talk about something important to SEO and that is backlinks. 
So what is backlink? If you go to ahrefs, and type in Wholesale Ted, youll see what type of websites have a backlink to our website. Youll see an article from Entreprenuer.com where I talk about what I love doing the most. Under my feature, theres a link that when you click it, it goes to my Wholesale Ted website. That link that Entrepreneur.com posted is what you call a backlink. Its a link that goes to an outside page.
@ -74,3 +74,8 @@ I also recommend that each day, you follow 50 Instagram users who are interested
And dont limit yourself to one Instagram page, you can create several pages. By taking the time and effort these Instagram pages that are relevant to your store, you will also be driving organic traffic to it. As your pages grow, people will start looking at the link on your bio. And you know what, that is potential customer and potential sales.
So go ahead now and get started with your first Instagram meme page.
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nothing here yet
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nothign here yet
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Hey everyone, congratulations on making it to the Step 5 Video series! Now it is time to drive traffic and customers to your store! And Im going to teach you a lot of ways to do that in this video series.
@ -122,3 +122,8 @@ Is also a good idea to add upsell apps, as upsells can drastically change the
file:../../_share/media/img/step_05/lesson_15/ex04b-upselling.png
For the single ad test, your goal is to see if that ad either breaks even or does better. Of course, if your ad doesnt do either one of those things, then usually you should kill the ad  move on to another one. 
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Welcome! In this video, we will be creating a Facebook Business Account. It will be the primary account where youll be creating and running Facebook ads.
There is the other option to run ads through your personal account, but we do not recommend it. Why? Because you can only use that account for one business or brand.
@ -132,3 +132,8 @@ You can type this link into your browser or easily launch it by clicking the but
file:../../_share/media/img/step_05/lesson_16/ex06c-edit_settings.png
And thats it! Youve successfully updated your ad account name.
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Now we want to create a Facebook fan page for our new store. Creating a Facebook Fan Page is essential. If we dont, we wont be able to advertise in peoples newsfeeds. Instead, you will only be bale to advertise using the sidebar ads which is very ineffective
@ -155,3 +155,8 @@ B. Type in the name of the Page you just created then select it from the list. A
And thats it, youve successfully added a Facebook fanpage.
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This step involves installing your Facebook pixel.
This is super important when running Facebook ads, and luckily Shopify has made it really simple to do this.
@ -88,3 +88,8 @@ Here are the steps:
BOOM.
Youre pixels all set. See you in the next step!
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In this tutorial video, Im going to be teaching you how to shoot the best possible product showcase video that you can create. My name is Zac Lawson and Im a professional videographer based in Newport Beach, California. And Im going to be teaching you the 4 things that you need to learn in order to shoot your own videos along with giving you some tips and tricks along the way.
So lets jump right into the videos so you guys can start learning!
@ -57,3 +57,8 @@ The last thing were going to be talking about is which shots what shots you will
The next type of shot that you need is called the demonstration shots and you will need about 9 to 10 different shots. These are the type of shots showing the product being used by your subject. These are the fun shots, evoking emotions out of your viewers.
So thats all we have for shooting your own product showcase video. I hope youve enjoyed this video and hope that youve gained some knowledge along the way.
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In this step, Im going to show to edit the best showcase video that you can use for your ads. Im going to run you through the software that you should be using to edit the videos, where to find the perfect music and the detailed process of editing your own video.
#+caption: premier pro
@ -169,3 +169,8 @@ Now that youre all done with your videos and export, the last thing you need
file:../../_share/media/img/step_05/lesson_20/ex08d-export_button.png
So there you have it! You now have a product showcase video that you can use.
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Hello everyone! Im Zac Lawson, a professional videographer from Newport Beach, California and Im going to teach you how to 4 things that you need to learn to shoot your own product demonstration video along with some tips and tricks along the way.
So the first thing we are going to talk about is gear, You dont need a lot of gear when filing these type of videos. Im going to use my Apple iPhone X to shoot these videos but you dont have to use an iPhone to shoot these videos, you can use any other smartphone that you do have.
@ -45,3 +45,8 @@ Ive mentioned also that you will need detail shots for your video. These are
The next type of shot you need is your subject actually demoing your product and you will need about 8 to 10 shots. For example, it can be a shot of you packing up using the backpack or using the usb charging port. Id like to recommend doing these shots with no camera movements with your subject doing all the movements 
So thats all I have for you guys in this tutorial and now that you have all the shots you need, you are now ready to move on to the editing process.
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Hello! In this tutorial video, the best possible product demonstration video that you can create. My name is Zac Lawson and Im a professional videographer from Newport Beach, California. Im going to run you through what software you should be using to edit this videos, where to find music for these videos, and the detail process of editing your own video. 
Then once you learn these three things, youre going to be ready to edit your very own product demonstration video.
@ -120,3 +120,8 @@ When youre done with the first clip, do the same process to the second clip a
The last thing we need to do is to export the video. So to do this, we go to the Menu, click on File, click on Export and then choose Media. And thats going to bring up youre export setting menu. We want to make sure that its on the correct format and we want it to be on H.264 and change your preset to match source high bit rate and then change the name of your video. Were going to do “product demo video” then click on Save. Next, we want to go down on the basic video setting. Scroll down and check if everythings good then go to “Use maximum render quality” and check the box. 
Now, youre ready to export your video so click on Export button and its going to start exporting. So thats it! Thats all you need to do!
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** PLEASE READ BEFORE WATCHING:
If you cannot turn off expanded targeting after selecting the Sales/Conversions/button clicks campaign objective, there is an easy fix.
@ -95,3 +95,8 @@ When youre choosing your target audience with ads, make sure you require the
file:../../_share/media/img/step_05/lesson_23/ex03d-url.png
And thats it! You have successfully added your low-budget Facebook ads. See you in the next video!
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** PLEASE READ BEFORE WATCHING:
@ -113,3 +113,8 @@ file:../../_share/media/img/step_05/lesson_24/ex04a-change_name_and_publish.png
Do the steps again to create another image ad using a different image.
And thats it. Youve successfully created a 3-Ad campaign. See you in the next video!
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By now, youve found your niche, built your website, started running your ads - and for some - *may have your eye on a winner*.
But whether you have found your winner or not, you need to know to analyze your ads performance before even thinking of scaling.
@ -116,3 +116,8 @@ So what are you waiting for?
11. Then click Apply.
And thats it. Youve finished setting up your ad data page.
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* Notes
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* Review
** Core Idea
- Traffic strategy = Product strategy
- Focus:
- Creating unique products
- Not relying on ads
** Strategy Comparison
*** Advertising-First Strategy
- Product:
- Generic / popular items
- Example:
- Custom dog mugs
- Problem:
- Heavy competition
- Requires paid ads
- No guarantee of ROI
- Focus:
- Ads do the selling
*** Product-First Strategy
- Product:
- Unique / niche / differentiated
- Advantage:
- Stands out immediately
- Less competition
- Can generate free traffic
- Focus:
- Product does the selling
** Core Concept: Market Gap
- Find:
- Products people want
- But do not exist yet
- Or:
- Improve existing concepts
** Method: Cross-Niche Formula
- Combine:
- Popular format
- With new/trending niche
*** Example
- Format:
- AI selfie-style images
- Niche:
- Cryptids (e.g., Mothman)
- Result:
- Unique product with demand but low competition
** Tools Used
- [Perplexity AI](chatgpt://generic-entity?number=0)
- Find trending topics
- [Google](chatgpt://generic-entity?number=1) AI image tools
- Generate images
- [Canva](chatgpt://generic-entity?number=2)
- Edit designs
** Traffic Sources
*** 1. Search Engines
- Platforms:
- Etsy search
- Google search
- Benefit:
- Easier ranking due to low competition
*** 2. AI Recommendations
- Platforms:
- Etsy recommendation system
- [ChatGPT](chatgpt://generic-entity?number=3) integrations
- Behavior:
- Recommends unique, personalized products
** AI Advantage
- AI prefers:
- Unique
- Niche
- Personalized items
- Outcome:
- Matches product to ideal customer automatically
** Key Concepts
- SEO:
- Search Engine Optimization
- GEO:
- Generative Engine Optimization
** Conclusion
- Best traffic strategy:
- Create better, more unique products
- Result:
- Free traffic
- Less competition
- Higher visibility
* Transcript
#+begin_example
00:00
Hey, everyone, and welcome back. You have reached module 5,
00:03
which is dedicated to me sharing my tips and strategies
00:06
and workflows that I use to get traffic to my
00:09
products and stores. And it's honestly
00:11
1 of the most asked questions that I get on
00:13
my YouTube channel. So many people go, okay, Sarah. I
00:17
see that you love to talk about researching, creating, and
00:21
designing products, and that's great. But can you now actually
00:24
talk about how you drive traffic and sales to the
00:27
products that you're selling? It's a fair question, and so
00:30
I really, really feel like I have to address this
00:33
question directly. Because you see, the reason why I talk
00:37
so much about researching, creating, and designing products is because,
00:43
spoiler alert, my products are my traffic strategy.
00:47
Yep. Most people assume that to make money online, you
00:50
need to go for an advertising first strategy, but that's
00:53
not what I do. Instead, I take the opposite approach.
00:56
I go for a product first strategy. So what's the
01:00
difference, right? And it's a great question. Well, with an
01:03
advertising first strategy, your product is not actually the most
01:06
important part of the strategy.
01:09
Nope. It's the ad because with an advertising first strategy,
01:13
it is the ad that is really the 1 selling
01:16
the product, which means then that the most advertising first
01:20
strategies I see out there rely on targeting big, broad,
01:23
already popular products. So a good example of a print
01:26
on demand product that works well as an advertising first
01:29
product would be a custom dog portrait mug. These are
01:32
very popular and sell well both on Etsy and in
01:35
private Shopify stores. But here's the thing. Because they're so
01:38
popular, as you can see, everyone is trying to sell
01:41
them, and they're all selling the same popular styles too,
01:44
such as the classic photo portraits
01:46
and the new trendy stripe mugs. So if you make
01:49
your own version of 1 of these popular custom dog
01:52
mugs, guess what? No 1 will even notice because there
01:56
are 1000
01:58
others already online to choose from. So why would anyone
02:01
notice yours, right? Well, that's of course where ads come
02:04
in, doesn't it? Because if you're advertising on Facebook, Instagram,
02:08
or TikTok,
02:09
you can force people to see your mug by paying
02:12
money to advertise it to them. So that is indeed
02:16
a valid strategy.
02:18
However, there are 2 things about it that I don't
02:21
like personally.
02:22
Firstly, it's a strategy that I find quite limiting and
02:25
quite boring since, well, as your strategy is to try
02:28
to do mass marketing,
02:30
you have to usually focus on broad products like custom
02:33
dog mugs because you have to try to appeal to
02:36
as many people as possible. And secondly, it is by
02:39
its very nature
02:41
competitive,
02:41
and you also need to spend money to compete and
02:44
you have no guarantees you'll make your money back. It's
02:47
an expensive game to be playing and competing in, which
02:50
is why personally I have shifted to my product first
02:54
strategy instead. I find it so much more fun, simple,
02:57
and passive. Plus I also think it's a great fit
02:59
with our new AI era where AI chat bots are
03:02
all about giving everyone, including shoppers, the best, most personalized
03:06
product recommendations possible. Basically, you've heard me harp on and
03:10
on, I'm sure, plenty of times about this, filling a
03:13
gap in the market. This is the concept of identifying
03:15
product designs that people would like to buy that doesn't
03:18
yet exist
03:19
or creating designs that do exist but that people would
03:22
like even more variations of. So for example, on the
03:26
YouTube channel, I showed an example product. I showed how
03:29
online on both Amazon and Etsy, funny, absurd, AI photos
03:33
were popular on t shirts. And I noticed how there
03:36
was 1 particular trend that was very popular where people
03:39
would create AI photos showing cats taking selfies in front
03:43
of crazy characters like UFOs,
03:45
Santa, or Bigfoot. And well, all of these have a
03:48
name. They are cryptids, which are characters or creatures that
03:52
it's disputed whether they are real or not. So what
03:55
I did was I got an AI powered search engine,
03:57
Perplexity,
03:58
to search the internet for chatter on other cryptids like
04:02
this that people were currently chatting about and were trendy.
04:06
And it identified that currently,
04:08
a lot of people were talking about 1 in particular,
04:11
Mothman. If you never heard about Mothman, it is encrypted
04:14
that dates back to the 19 sixties.
04:16
So you know what I did? I did a search
04:19
on both Etsy and Amazon to see if anyone had
04:21
created a selfie photo t shirt in the same style
04:24
by using the trending Mothman cryptid.
04:27
And despite the fact that Mothman t shirts were popular
04:30
on both websites since it was trendy right now, no
04:33
1 had made 1 of these photo selfie T shirts
04:36
yet. So I went ahead and used Google's AI image
04:39
generator, Nano Banana Pro, to make 1 for me. I
04:42
then edited the image with Canva's AI and turned it
04:45
into a T shirt design.
04:47
Easy. I call this the cross niche formula. It's where
04:49
I take a popular design format
04:52
such as these cryptid selfie photos and then combine them
04:56
with a new niche or a popular idea
04:59
such as mothman
05:00
to create something new. It's the quickest way that I
05:03
create designs that can fill a gap in the market.
05:06
And so yes, creating new products like this
05:10
is my main traffic strategy,
05:12
not running ads. Because you think about it, right? When
05:15
you release a custom dog mug, what happens? Your mug
05:18
gets lost in the crowd because there are so many,
05:22
but when you release a unique product with few or
05:24
no competitors,
05:26
the opposite happens. Your product immediately stands out because you've
05:30
got basically few, if any, competitors.
05:33
It's great. And so here's the thing. Because I focused
05:36
on this, I now get free traffic
05:39
from 2 main sources. The first is search engines, such
05:42
as Etsy search engine and Google search engine. My products
05:46
just tend to naturally rank well in search results for
05:49
related keywords because, of course, I don't have a lot
05:53
of competitors who I'm competing with because my products are
05:57
unique. And so it's not like I'm out there having
05:59
to fight with a lot of competitors
06:01
to reach the top of the search results.
06:03
And the second way is through AI. So 1 is
06:06
Etsy's AI powered recommendation
06:07
features like their homepage or app product recommendations.
06:11
People see my products recommended to them on here, and
06:13
they click on them and buy them. But another way
06:16
is that these days, AI tools like ChatTpT themselves are
06:18
increasingly becoming the way people are increasingly becoming the way
06:20
people are finding niche products to buy. Etsy even has
06:23
a deal with ChatGPT
06:25
where potential customers can buy items from sellers like me
06:29
within their app. Kind of crazy, right? And these AI
06:32
recommendations
06:33
are crazy powerful. The thing about AI is that it's
06:37
designed to anticipate what you want
06:39
before you even know what you want, so AI tools
06:42
love unique niche products that fill gaps because when someone
06:46
asks AI to help them buy a gift, they don't
06:49
just want the most popular generic product. They want the
06:52
very best unique, personalized product to them. The new AI
06:55
era is all about this. It's hyper personalization
06:58
and so as long as my product design and concept
07:01
is good enough that someone would actually want to buy
07:03
it, the cool thing is that I don't actually need
07:05
to try to convince an AI recommendation algorithm
07:09
to sell someone my product. It will automatically know what
07:12
my product is, who it is for, and match it
07:15
to them based on everything it knows about their user.
07:18
It's crazy powerful,
07:20
but yeah. It still, of course, helps to optimize your
07:22
product listings to make it easier for AI and search
07:25
engines to find your products. So I'll be talking more
07:28
about doing this, search engine optimization,
07:30
otherwise SEO, and generative engine optimization,
07:34
otherwise known as GEO, later on in this course. But
07:38
yeah, that is my genuine answer that I give someone
07:41
when they ask me why I don't talk more about
07:45
advertising
07:46
and direct marketing and why I spend so much time
07:49
on product creation. It's because I have a product first
07:52
strategy
07:53
and creating great products is literally
07:56
my main traffic strategy.
07:58
So then, as I said, I will be delving deeper
08:01
and explaining more what exactly SEO is and what exactly
08:05
geo is. So go ahead, watch my next video, and
08:10
I will see you in the next lesson.
#+end_example

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@ -1 +1,6 @@
#+title: S05 L07 How To Find Low Competition Keywords
* Transcript
#+begin_example
#+end_example

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@ -9,7 +9,7 @@
* Notes
* Description
* Tutorial Notes
In this video, were going to be optimizing our Product Pages for SEO & to make them Google-friendly by making some tweaks & modifications to the website copy and the code (but dont worry Shopify makes that very simple, as you will see).
@ -154,3 +154,8 @@ When thats done, the last thing that were going to edit is the URL and han
file:../../_share/media/img/step_05/lesson_08/ex06c-url_and_handle.jpeg
Once done, dont forget to click Save. Then, thats it! Youve now optimized your product page for SEO. Now, go ahead and optimize each of your product listings!
* Transcript
#+begin_example
#+end_example

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@ -9,6 +9,11 @@
* Notes
* Description
* Tutorial Notes
no desc at this time
* Transcript
#+begin_example
#+end_example

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@ -9,7 +9,7 @@
* Notes
* Description
* Tutorial Notes
In this video, Im going to teach you how to get free traffic to your store utilizing a free traffic technique, otherwise known as Search Engine Optimization or SEO. 
What does search engine optimization mean? Let me show you!
@ -44,3 +44,806 @@ So why does Google prefer some websites to others? Why does Google like the flex
Well, Google is looking at two things when its picking websites and stores. The first thing it looks for is onsite optimization. It refers to the tweaks and modifications that you can make to your store so that Google can like it more.
For example, when we did a search for lawyer mug, the Shopify flex store pops up. They have tweaks and modifications to this page in their store to rank high for that phrase. In the SEO industry, we would say that they optimized their page around the phrase lawyer mug. 
* Review - SEO
** What You Are Trying To Do
Get your store into Googles organic results (free listings).
Goal:
- rank on page 1
- get clicks without paying for ads
---
** What Happens When Someone Searches
Example search:
#+begin_example
lawyer mugs
#+end_example
Google shows:
1. ads (paid)
2. images
3. organic results (free)
You want to be in:
→ organic results
---
** Why Organic Results Matter
- people click them more than ads
- traffic is free
- no cost per click
---
** Tradeoff
Free traffic costs:
- time
- effort
- consistency
---
** What Google Looks For (2 Things)
1. On-site optimization
2. Backlinks
---
** 1. On-Site Optimization (What You Control)
Definition:
Changes you make on your own website so Google understands it.
Main idea:
→ optimize each page for a specific search phrase
Example:
#+begin_example
lawyer mugs
#+end_example
---
** Practical Actions (From Transcript)
*** A. Choose a Keyword Per Page
Each page should focus on:
- one search phrase
This is called:
→ keyword research
---
*** B. Put Keyword On The Page
Example given in transcript:
- keyword should appear in the first 50 words
Meaning:
- Google looks early in the page to understand topic
---
*** C. Add Text (Important)
Transcript emphasizes:
- Google is a machine
- it reads text well
Therefore:
- pages need text content
- more text = easier for Google to understand
---
*** D. Optimize These Pages
Transcript explicitly says:
- product pages
- product category pages
- homepage
These are the priority pages.
---
*** E. Keep Improving Pages
Not one-time:
- continue adding content
- continue improving pages
Example given:
- adding blog posts
---
** 2. Backlinks (Off-Site Optimization)
Definition:
- another website links to your website
Example from transcript:
- article on entrepreneur.com linking to a site
---
** Why Backlinks Matter
Google logic:
- if a respected site links to you
- you must be valuable/trustworthy
So:
→ more backlinks = more trust
---
** Practical Action Mentioned
Method given:
- build large Instagram pages
- use them to create backlinks
(This is explicitly stated as the strategy in the transcript)
---
** Timeline (Important Reality Check)
Transcript clearly states:
- no fixed timeline
- could be:
- weeks
- months
- longer
---
** What Actually Makes It Work
From transcript:
- ongoing improvements
- adding more content
- making site “Google-friendly”
---
** Low Competition Keywords
Definition:
- fewer websites competing
Why important:
- easier to rank
- faster results
---
** Key Advantage (Important Point)
Transcript emphasizes:
Most stores:
- do little or no SEO
Therefore:
- even basic effort gives advantage
Example:
- Mugdom ranks without perfect optimization
- just by doing more than others
---
** Working Method (Directly From Transcript Logic)
Do this repeatedly:
1. choose keyword
2. optimize page for that keyword
3. add text/content
4. improve site over time
5. build backlinks
6. repeat
---
** Mindset
From transcript:
- do not be intimidated
- you do not need perfection
- effort alone puts you ahead
---
** Bottom Line (From Transcript)
SEO works by:
- making pages easier for Google to understand (on-site)
- making your site more trusted (backlinks)
- continuing to improve over time
Result:
→ higher rankings
→ free traffic
→ free customers
If you want next step, we can:
* Transcript
#+begin_example
00:00
You know, there is 1 word that pretty much everyone
00:02
likes to hear, and that is the word free,
00:06
free, free.
00:07
Yes, everyone loves things that are free, and in the
00:10
next series of videos, I'm gonna be teaching you how
00:12
to get free traffic and free potential customers into your
00:16
store utilizing a traffic technique called search engine optimization,
00:20
otherwise known as SEO. Now that's a big scary phrase,
00:23
isn't it? Search engine optimization,
00:25
what does that mean? Well, let me show you. Let's
00:28
say you come to Google and type in lawyer mugs
00:30
and do a search. If you do that, you'll see
00:33
that Google has recommended to us a bunch of websites
00:35
and links. At the top of the results, you'll see
00:37
the paid advertisements.
00:39
Businesses pay money to Google to have their website featured
00:42
here, which is why they have the word ad and
00:44
sponsored next to them. Down below those ads, you'll see
00:47
Google has shown some images that they've collected around the
00:50
web related to our search, and if we scroll past
00:52
those, we'll find these websites here. See how there is
00:55
no ad sign next to them? That's because they aren't
00:58
advertisements. These are a list of websites and stores that
01:01
Google recommends the most to people who are searching for
01:04
the phrase lawyer mugs. These websites paid nothing to be
01:07
recommended.
01:08
Google is just showing them off because it likes them
01:11
the most. These free recommendations
01:13
are clicked on the most by Google users even though
01:16
they are below the ad results. In the SEO world,
01:19
we call these the organic listings or the organic results,
01:22
And each time someone clicks on these listings, they get
01:25
free traffic that they didn't have to pay for. And
01:28
check this out. This store here, Mugdom, it's actually a
01:31
flex store built with Shopify.
01:32
It sells mugs at designs with print on demand services
01:35
like Printify,
01:36
and it even dropships some of these mugs from AliExpress
01:39
too. Hence, it's a flex store as it sources its
01:42
products in multiple ways. Your goal, like Mugdom, is to
01:45
rank as high as you can in the website listings
01:47
for your chosen keywords. The higher you rank, usually, the
01:51
easier it is for people to find you and click
01:53
on you. Down here, you'll see that there are lots
01:55
of other pages of results. Almost no 1 clicks on
01:58
these. So really, you don't wanna be on page 2
02:01
or page 3 or page 4. No, you want to
02:04
be on page 1 for your chosen keywords
02:06
just like Magnum is, and it's my goal in these
02:09
series of videos to teach you how to do this.
02:11
So yes, in the next series of videos, you're going
02:14
to learn how to get Google to like your website
02:16
even more so that it's going to be more likely
02:19
to show it in its organic search results. If you
02:21
have a limited startup budget for your new store, then
02:24
focusing on SEO traffic is a great way to get
02:27
started. However, something to keep in mind is this. Yes,
02:30
SEO traffic is free, which is great. However, it does
02:33
take time to both implement these changes and to get
02:36
Google to see and recognize these changes.
02:39
So just a warning, while this is indeed a free
02:42
source of traffic, there is a trade off for it
02:45
and that is your time. But that doesn't mean that
02:47
you have to choose between Facebook ads and search engine
02:50
optimization.
02:51
If you've got the time and the money, then you
02:53
could choose to run both Facebook ads and you could
02:56
optimize your store for Google and take advantage of both
02:59
sources of traffic.
03:00
So all this begs the question, why does Google prefer
03:04
some websites to others? Why does Google like the flex
03:07
store mugged in more than other websites selling mugs for
03:09
lawyers? Well, Google actually looks for 2 things when it's
03:12
picking its favorite websites and stores. The first thing it
03:15
looks for is to see if your website has something
03:18
called on-site optimization.
03:20
Now that's a scary phrase, isn't it? On-site optimization.
03:23
Well, something you'll quickly discover when it comes to SEO
03:26
is that the industry has a lot of jargony phrases.
03:30
The funny thing though is that each of those jargony
03:33
words and phrases
03:35
actually have really simple meanings, so
03:38
don't worry, I will explain the meaning to each 1
03:41
after I first use it. All right, so on-site optimization
03:45
is referring to these tweaks and modifications that you can
03:48
make to your store so that Google will like it
03:51
more. For example, remember how if we search for the
03:54
phrase lawyer mugs that the Shopify Flex Store mugged in
03:57
pops up? Well, they have made some tweaks and modifications
03:59
to this page in their store to rank highly for
04:02
that phrase. In the SEO industry, we would say that
04:05
they have optimized their page around the search phrase lawyer
04:08
mugs. 1 of the ways that they did this was
04:10
they put that specific exact phrase, lawyer mugs, in the
04:14
first 50 words on the page. This is 1 tweak
04:16
that Google likes to see.
04:18
In this series of advanced training videos, I'm gonna tell
04:21
you the most important tweaks and modifications that you should
04:24
make. As you're going to discover, most of these will
04:26
be changes to the text in your store. Just a
04:29
warning, we will be adding lots of text. The reason
04:32
for this is because Google is a robot, a machine.
04:35
Because of that, it reads text very well, and so
04:37
it favors websites and pages that have it. On-site optimization
04:42
is free to do, which is great, and you know
04:45
something that's actually quite funny?
04:47
Most online stores, despite the fact that it's free to
04:49
do this, don't make these tweaks and modifications
04:52
at all. Yes, very few stores take the time and
04:55
effort to become
04:57
Google friendly, and so it means then that if you're
04:59
willing to do these tweaks and modifications, that will give
05:02
you a big leg up on your competition.
05:04
To complete our on-site optimization,
05:06
the first thing we're gonna be doing is choosing what
05:09
keywords we want each page in our store to be
05:11
focused around, and in the SEO industry we call that
05:15
keyword research. Next we will then optimize our product pages,
05:18
our product category pages, and our homepage
05:22
around our chosen keywords.
05:24
And don't worry, in the videos to come I'm gonna
05:26
be giving you an over the shoulder tutorial about how
05:29
I optimized my example store brewed treats around my chosen
05:33
keywords. So that is 1 thing that Google likes to
05:36
see. It likes to see on-site optimization,
05:39
but there is something else that Google likes to see
05:41
and that is called backlinks.
05:44
Now that's a big scary jargony word, isn't it? Backlinks.
05:47
Don't worry, as I promised, I'm gonna explain what it
05:50
means. A backlink is simply when another website links to
05:53
another external website. So for example, I was featured in
05:57
an article on entrepreneur dot com about burnout.
06:00
Inside the article was a link to my website, Wholesale
06:03
Ted. That link on entrepreneur dot com to my website
06:06
is called a backlink.
06:07
Google likes to see respected websites
06:11
linking to your website.
06:13
That's because Google is pretty rational. It thinks, hey, if
06:16
you're entrepreneur
06:17
dot com, you probably want all of your readers to
06:19
stay on your site, right? After all, the longer they
06:23
stay, the more ads they see, and thus, the more
06:26
money you make. If entrepreneur dot com is therefore linking
06:29
to another website and sending its visitors over there instead,
06:33
they must really like it and respect it. Getting these
06:36
backlinks in the SEO industry is called off-site optimization.
06:41
As this is a very important thing to do, I
06:43
am gonna show you how to get some really well
06:45
respected backlinks to your store, and that is by building
06:49
big Instagram pages. Something else I also want to answer
06:53
is a question I get asked a lot.
06:55
Sarah, how long is it gonna take for Google to
06:57
choose my website as 1 of its favorite websites?
07:00
The honest answer is that nobody knows. It might take
07:04
a few weeks, it might take 2 months, it could
07:06
take longer.
07:08
There is no set formula here. What I will be
07:10
teaching you though in this advanced SEO tutorial series is
07:13
not how to make just 1 off changes to your
07:16
website.
07:17
No, I will be teaching you how to make ongoing
07:20
modifications, how to keep adding things to your website that
07:23
Google likes, such as adding Google optimized blog posts. And
07:28
as you keep doing these things, as you keep adding
07:30
more and more Google friendly content
07:33
to your website, Google likes it more and more. And
07:37
the more it likes your website, the higher the chances
07:39
are that it will rank for your chosen keywords, which
07:42
of course brings in your free traffic and your free
07:44
customers.
07:45
So unfortunately,
07:47
it is impossible to know exactly how long it's gonna
07:50
take for Google to choose your website as 1 of
07:53
its favorite websites to rank for your chosen keyword. The
07:56
key though is to be consistent and to keep making
07:58
your website bigger and better and to continuously
08:01
add more Google friendly content to it. That's also why
08:05
as part of the keyword research video, you're gonna see
08:08
that I'm gonna place a really big emphasis on low
08:10
competition keywords.
08:12
Low competition keywords are when there are less websites competing
08:15
for that specific keyword phrase, and so that means then
08:19
that it should be very quicker and easier for us
08:22
to become Google's favorite website within it. There is also
08:25
something else that I want to say, and that is
08:27
that you should not be intimidated
08:29
by SEO. Very, very few other online stores out there
08:33
put any effort into their SEO at all. They make
08:35
very few, if any, tweaks. As you go through this
08:38
advanced SEO tutorial series, you'll be able to see that
08:41
this page here by Mugdom doesn't even do everything that
08:44
I'm gonna teach you, and yet it ranks really highly
08:47
for its chosen keyword that it's optimized around, lawyer mugs.
08:50
Why? Well, it may not have the perfect on-site optimization,
08:54
but it tries a lot harder than almost every other
08:57
online store out there, and that puts it leaps and
09:00
bounds ahead of its competition.
09:01
So the moral of the story here is this. Maybe
09:04
you won't end up following my instructions absolutely perfectly,
09:08
but even just trying it all puts you leaps ahead
09:11
of your competition.
09:13
So don't be intimidated.
09:14
Just do your best. Luckily though, I do think that
09:17
most of you watching out there will be able to
09:19
follow my instructions absolutely fine. My tutorials are gonna be
09:23
over the shoulder style, so you'll be able to follow
09:25
along with me on my computer as I make the
09:28
modifications to my own website, and I think you're gonna
09:30
discover that making them is a whole lot easier than
09:33
you might have thought. So are you ready to start
09:36
optimizing your store to get free traffic and free customers
09:39
into it?
09:41
If you are, let's go. I'll see you on the
09:43
next video.
#+end_example

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@ -9,4 +9,86 @@
* Notes
* Description
* Tutorial Notes
* Transcript
#+begin_example
00:00
Okay. In this video, I'm gonna answer a question that
00:02
I get asked a lot which is this. What happens
00:05
when someone actually buys something from my store?
00:08
How does Printify actually handle everything? It's a good question.
00:12
So this is 1 of my favorite parts of the
00:14
whole business model because it is so hands off. Right
00:18
after I bought a t shirt, the order instantly appeared
00:20
in my Shopify dashboard and within a minute, Shopify had
00:24
already handed it off to Printify and then that was
00:27
pretty much it. It was very late at night so
00:29
I literally decided to just shut my laptop and I
00:32
just went to bed. And when I woke up the
00:34
next morning and checked my order status within Printify, the
00:37
supplier that I was using, Monster Digital,
00:40
had already printed the shirt,
00:42
packaged it, and shipped it out while I was sleeping.
00:45
Printify updated the order automatically and the order tracker showed
00:49
that it had been shipped and Shopify updated it too
00:52
and sent me the shipping confirmation email complete with a
00:56
tracking number. And so as you can see, other than
00:58
creating products and answering customer emails or doing marketing, I
01:02
don't have much else that I have to do. My
01:04
stores run almost entirely on autopilot
01:07
and so that's genuinely how easy it is when your
01:10
store is already set up correctly and your customers start
01:13
placing orders from it. It all just happens on autopilot.
#+end_example

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@ -9,4 +9,568 @@
* Notes
* Description
* Tutorial Notes
* Review
** Summary
This lesson explains the basic operating routine for managing and growing an online store.
** Daily Store Management
The main daily task is checking customer emails.
Check for:
- customer questions
- support requests
- pre-sale questions
- order issues
- failed orders
- print-on-demand supplier warnings
Recommended rhythm:
- ideally every business day
- at minimum every second business day
** Email Time Estimate
Typical email volume:
- about 1 email per 620 orders
Daily time estimate:
- normal days: often under 10 minutes
- busy days: 1030 minutes
- peak season: plan for up to 30 minutes
Peak season example:
- Christmas
Common Christmas question:
- will the gift arrive in time?
** Use AI For Customer Emails
AI can speed up customer support replies.
Suggested use:
- draft email responses
- rewrite replies more naturally
- answer simple customer questions faster
The transcript mentions Claude as the preferred email-writing tool because it sounds natural, but any good chatbot can be used.
** Supplier / Order Checks
Also check emails from print-on-demand suppliers.
Look for:
- failed orders
- production errors
- address problems
- missing or incorrect customer details
Example:
- customer entered address incorrectly
- customer entered email incorrectly
- order cannot be delivered until corrected
** Optional Outsourcing
Customer support can later be outsourced to a virtual assistant.
Good VA tasks:
- answer customer emails
- check supplier issue emails
- contact customers about order problems
** Store Growth Activity
The main growth activity is adding new products.
Reason:
- new products create more pages
- more pages create more chances for SEO traffic
- more products create more chances for AI/GEO recommendations
- active stores send a freshness signal
** Why Fresh Products Matter
Search engines and AI systems like fresh content.
Freshness signals:
- new products
- updated store pages
- regular activity
Practical target:
- update store at least once a week
- better: multiple times per week
** Why Regular Updates Help
Regular updates signal that the store is active.
An active store looks:
- maintained
- current
- more trustworthy
- less likely to be abandoned
** Periodic Analytics Review
Periodically do a deeper review of store data.
Export data from:
- Etsy
- Shopify
Use AI to analyze:
- sales trends
- niche trends
- product winners
- weak products
- growth opportunities
- scaling ideas
** AI Analytics Workflow
1. Download sales data from Etsy / Shopify
2. Upload data into Gemini Deep Research
3. Ask for a business growth report / CFO-style report
4. Review the findings
5. Upload the report into NotebookLM
6. Generate an audio overview
7. Listen while doing other tasks
** NotebookLM Use
NotebookLM can turn dense reports into easier-to-digest summaries.
Useful feature:
- Audio Overview
Use it like:
- an AI podcast
- two business coaches discussing the report
- passive review while cooking, cleaning, or doing errands
** Practical Weekly Routine
*** Daily / Every Other Business Day
- [ ] Check customer emails
- [ ] Answer support questions
- [ ] Check supplier emails
- [ ] Fix failed order issues
*** Weekly
- [ ] Add new products
- [ ] Update existing listings if needed
- [ ] Check which products are getting views
- [ ] Check which products are getting sales
- [ ] Look for product ideas based on performance
*** Periodically
- [ ] Export Etsy sales data
- [ ] Export Shopify sales data
- [ ] Run AI sales analysis
- [ ] Identify winning niches
- [ ] Identify weak product types
- [ ] Plan next product batch
- [ ] Create NotebookLM audio overview
** Key Insight
The store can mostly run on autopilot once the systems are set up.
But growth still comes from:
- adding products
- checking customer support
- reviewing data
- improving based on what sells
** Bottom Line
Daily management is mostly email and order issue checks.
Store growth comes from regularly adding new products and periodically using analytics to decide what to make next.
* Transcript
#+begin_example
00:00
Hey, everyone, and welcome back. In this video, I'm gonna
00:02
be going through what I do day to day and
00:05
what I do periodically
00:06
to grow and manage my stores. So first of all,
00:11
I'll usually check my email accounts and see if any
00:13
customers have emailed me with any questions or if they
00:15
need support. This is the main daily activity that I
00:18
have to do. Otherwise, pretty much everything else is optional.
00:21
I only do them if I want to. But I
00:23
do try to answer emails every day and check them
00:25
or if I can't, every second day. Now obviously for
00:29
this, AI is fantastic at speeding up the process. For
00:32
me, my personal AI chatbot of choice right now for
00:35
writing emails is Claude. I find it writes more naturally
00:38
right now than ChatGPT or Gemini. This could, of course,
00:41
change in the future. So for this, you can use
00:44
any AI chatbot that you prefer. Now I've done the
00:47
numbers, and what I've discovered is that for every roughly
00:50
6 to 20 orders that I get, I'll, on average,
00:53
get 1 email, whether that's an email from a preexisting
00:57
customer or a new potential customer. So as you can
01:00
see, that means how many emails you can expect to
01:03
get can vary a lot. Some days you might get
01:05
a lot of emails. Some days you might get none.
01:08
The main variance is time sensitive gift giving holidays like
01:11
Christmas.
01:12
Over Christmas, I'll get a lot more emails because some
01:14
people will want to know whether their gifts will arrive
01:17
in time for Christmas or not. That sort of thing.
01:20
And honestly, I am pretty quick at answering emails these
01:23
days, especially with the help of Claude. If the email
01:26
or message is easy, it literally can take me less
01:29
than a minute to answer it. So for me, since
01:32
I have multiple stores that I answer messages for, I
01:35
usually try to set aside at least 10 minutes to
01:38
up to 30 minutes a day during peak season
01:41
to answer my emails and messages,
01:43
peak season, of course, being Christmas.
01:45
And don't get me wrong, it certainly doesn't always take
01:48
me 30 minutes a day to answer emails, but I
01:50
like to plan it into my day just in case.
01:53
I also check-in my emails to see if I've received
01:55
any messages from my print on demand supplies telling me
01:58
that there has been an error with an order or
02:00
if an order has failed. For example, sometimes customers don't
02:04
correctly enter their email address and you'll need to email
02:06
the customer to get the correct address from them so
02:09
that it can be delivered. So I also check for
02:11
that as well. And by the way, both of these
02:14
email tasks are tasks which, if you want to, you
02:17
can at any time choose to outsource to a virtual
02:19
assistant. So as your store grows, if you decide that
02:22
you don't mind moving away from being a 1 person
02:25
business into having some stuff, a part time virtual assistant
02:29
can easily answer emails for you. So those are 2
02:32
activities which I try to do every business day or
02:36
at least every second business day as part of general
02:38
store management. And there isn't really anything else that I
02:41
have to do other than those 2 things, since as
02:44
I showed in step 3, my stores do run autonomously
02:48
without me. But of course, chances are you're probably thinking,
02:51
well, I would also like to grow my store rather
02:54
than just manage it. And so frankly, the way that
02:57
I grow my store is by creating and adding new
03:00
products. Because remember, there are 2 main ways that I
03:03
get traffic these days, free search engine traffic and free
03:06
AI recommendation traffic, as in GEO traffic. And both search
03:10
engines and AI like to see that a store is
03:14
being updated regularly, and there are 2 reasons for this.
03:17
1 reason is this content freshness.
03:20
Having new, fresh content and products is a positive signal
03:23
to both search engines such as Google and AI chatbots,
03:26
and this has been proven in studies published by search
03:29
engine tools and trackers like HREFS.
03:32
And it makes sense. After all, it's a fair assumption
03:34
for algorithms to make that fresh content like new product
03:38
pages have a greater chance at being relevant to what
03:41
users want right now. But secondly, remember, AI powered search
03:45
engine algorithms and GEO algorithms,
03:48
they want to prioritize their users having a great experience,
03:51
and again, you think about it from the perspective of
03:53
the algorithm. Right? If a store is updating its store
03:56
regularly, like once a week or even better, multiple times
03:59
a week, then that sends a good signal to the
04:01
algorithms
04:02
that your store is active, which of course means then
04:05
that you care enough about your store to be actively
04:07
growing it, which also means that you're probably not someone
04:11
who is going to be running some sort of scam
04:15
where you're taking money from customers and then not sending
04:18
them their products.
04:19
And then periodically, I'll do a big deep dive into
04:22
my analytics with the help of AI and right now,
04:25
there are 2 main tools I use to do that.
04:27
I'll use Gemini Deep Research which is a tool included
04:30
in the pro version of Gemini to do a deep
04:33
dive analysis of sales data that I download from my
04:36
stores. And so basically what I do is I download
04:39
sales data from my Etsy and Shopify stores and then
04:42
upload the sales data into Gemini Deep Research. Then I
04:47
get it to analyze the data and turn it into
04:49
a business growth report or basically
04:52
a CFO report. I get it to identify sales trends
04:55
and niche trends and try to come up with ideas
04:58
from that data on how I can better grow and
05:01
scale the store. And to help make the report easy
05:04
to read and understand,
05:05
as it's usually very information dense, I will then upload
05:08
this into another AI tool that Google has created called
05:11
Notebook Alem. This is a free tool that has been
05:14
designed to make it easy to read and understand research
05:17
materials.
05:18
Initially designed for students, a lot of people, myself included,
05:21
have adapted it for business purposes. 1 tool in particular
05:24
I love inside of Notebook. Io is the audio overview
05:28
feature which lets you create an AI chatty podcast for
05:31
free between 2 hosts. So what I like to do
05:34
is upload my deep dive store report into notebook. Lm
05:37
and get it to create an AI podcast episode discussing
05:40
the highlights of the report for me, which I then
05:43
listen to while doing things around my house like cooking
05:46
or doing the laundry. I like to think of it
05:49
as basically listening to a conversation
05:51
between 2 business coaches,
05:54
except usually a business coach would cost thousands of dollars,
05:57
but my AI business coaches,
05:59
they are free and I love it. So I hope
06:02
that this video has helped you and I will include
06:05
links to these tools that I've talked about in the
06:08
video description.
#+end_example

View file

@ -9,7 +9,7 @@
* Notes
* Description
* Tutorial Notes
In this video, were going to talk about how to fulfill orders through DSers. So youve made a sale with an Aliexpress product that youve added through DSers and how do you fulfill it?
You have to keep in mind that this not happen automatically. But it only takes a few button clicks to do this.
@ -113,3 +113,8 @@ Now, I will show you how to fulfill orders using the DSers app.
The customer will get notified and your Shopify page orders page will also update the order status to Fulfilled.
And thats it! You have successfully fulfilled an order using the DSers App.
* Transcript
#+begin_example
#+end_example

View file

@ -9,7 +9,7 @@
* Notes
* Description
* Tutorial Notes
In this video, I purchased an order with Printify, to show you what happens when a customer purchases a product that Printify fulfill. As youll see, the process is hands-off!
#+attr_html: :width 800
@ -26,3 +26,8 @@ Youll be able to see what happened. Shopify received the order, then it moves
file:../../_share/media/img/step_06/lesson_02/ex01c-processing.png
As you can see, Printify fulfills orders automatically. You dont have to do anything but you can track its progress as it is being fulfilled.
* Transcript
#+begin_example
#+end_example

View file

@ -9,7 +9,7 @@
* Notes
* Description
* Tutorial Notes
Congratulations on opening your new store!
Very few people actually make it to the end, so you should be very proud of what youve achieved.
@ -52,3 +52,8 @@ If its a Monday or Thursday, send out an email newsletter. The most effective
As your store grows and youre starting to make several sales a day, youll need to commit more and more time to management. This is non-negotiable.
Now youve learned how to manage your store, its your turn.
* Transcript
#+begin_example
#+end_example

View file

@ -9,7 +9,7 @@
* Notes
* Description
* Tutorial Notes
[[https://wholesaleted.com/go/onlinejobsph/][Hire Freelancers At OnlineJobs.ph]] (Aff Link)
@ -155,3 +155,8 @@ Sarah: I remember hiring employees is one of the tasks that Im not great at!
Thank you so much John for coming on. Its really great to have you here!
John: Thank you! Its been great!
* Transcript
#+begin_example
#+end_example

150
toc.org
View file

@ -12,14 +12,14 @@
* login info
** credentials
** credentials [0/1]
| field | value |
|----------+----------------------|
| username | this.ronny@gmail.com |
| password | 2Reishit2ara! |
** access links
** access links [0/1]
| Section | Link |
|-----------------+------------------------------------------------------------------------|
| login page | https://members.theecommclubhouse.com |
@ -28,19 +28,19 @@
* chapters
** welcome
** welcome [0/1]
#+attr_html: :class contents-overview
- [[./_subsections/welcome.org][welcome]]
- [ ] [[./_subsections/welcome.org][welcome]]
** step 1 - select a niche
** step 1 - select a niche [0/7]
#+attr_html: :class contents-overview
- [[./_subsections/01-select_a_niche/c01-intro.org][introduction]]
- [[./_subsections/01-select_a_niche/S01|02 - ai pod strategy.org][my ai print on demand business strategy]]
- [[./_subsections/01-select_a_niche/c03-hack_algorithms.org][how i hack algorithms by choosing a store niche]]
- [[./_subsections/01-select_a_niche/c04-phase_1_brainstorm.org][phase 1 of niche selection: brainstorm 20 ideas]]
- [[./_subsections/01-select_a_niche/c05-phase_2_narrow_ideas.org][phase 2 of niche selection: narrow 20 ideas to 5]]
- [[./_subsections/01-select_a_niche/c06-phase_3_pick_niche.org][phase 3 of niche selection: pick your winning niche]]
- [[./_subsections/01-select_a_niche/S01|07 - shopify vs etsy.org][shopify vs etsy (which should you sell with?)]]
- [ ] [[./_subsections/01-select_a_niche/c01-intro.org][introduction]]
- [ ] [[./_subsections/01-select_a_niche/S01|02 - ai pod strategy.org][my ai print on demand business strategy]]
- [ ] [[./_subsections/01-select_a_niche/c03-hack_algorithms.org][how i hack algorithms by choosing a store niche]]
- [ ] [[./_subsections/01-select_a_niche/c04-phase_1_brainstorm.org][phase 1 of niche selection: brainstorm 20 ideas]]
- [ ] [[./_subsections/01-select_a_niche/c05-phase_2_narrow_ideas.org][phase 2 of niche selection: narrow 20 ideas to 5]]
- [ ] [[./_subsections/01-select_a_niche/c06-phase_3_pick_niche.org][phase 3 of niche selection: pick your winning niche]]
- [ ] [[./_subsections/01-select_a_niche/S01|07 - shopify vs etsy.org][shopify vs etsy (which should you sell with?)]]
*** archive
:PROPERTIES:
@ -50,25 +50,25 @@
#+attr_html: :class playlist
- [[./_subsections/01-select_a_niche/c07-choose_name.org][choose a store name (that you wont regret!)]]
** step 2 - source & choose products to sell!
** step 2 - source & choose products to sell! [0/13]
#+attr_html: :class contents-overview
- [[./_subsections/02-source_and_choose/S02|L01 - how i use ai + cross idea formula.org][S02|L01 - how i use ai + cross idea formula]]
- [[./_subsections/02-source_and_choose/S02|L02 - how to create product designs with canva.org][S02|L02 - how to create product designs with canva]]
- [ ] [[./_subsections/02-source_and_choose/S02|L01 - how i use ai + cross idea formula.org][S02|L01 - how i use ai + cross idea formula]]
- [ ] [[./_subsections/02-source_and_choose/S02|L02 - how to create product designs with canva.org][S02|L02 - how to create product designs with canva]]
- [[./_subsections/02-source_and_choose/S02|L03 - create ai images.org][S02|L03 - create images with nano banana]]
- [[./_subsections/02-source_and_choose/S02|L04 - canva ai optimization tools.org][S02|L04 - use canva ai to optimize]]
- [ ] [[./_subsections/02-source_and_choose/S02|L03 - create ai images.org][S02|L03 - create images with nano banana]]
- [ ] [[./_subsections/02-source_and_choose/S02|L04 - canva ai optimization tools.org][S02|L04 - use canva ai to optimize]]
- [[./_subsections/02-source_and_choose/S02|L05 - how i download free pictures and photos.org][S02|L05 - How to Download Free Pictures & Photos to Turn into Products]]
- [[./_subsections/02-source_and_choose/S02|L06 - how to add distressed vintage textures for free.org][S02|L06 - how to add distressed vintage textures for free]]
- [[./_subsections/02-source_and_choose/S02|L07 - how to research and spy on winning print designs.org][S02|L07 - how to research and spy on winning print on demand designs]]
- [[./_subsections/02-source_and_choose/S02|L08 - how to price products.org][S02|L08 - How to Price Products]]
- [ ] [[./_subsections/02-source_and_choose/S02|L05 - how i download free pictures and photos.org][S02|L05 - How to Download Free Pictures & Photos to Turn into Products]]
- [ ] [[./_subsections/02-source_and_choose/S02|L06 - how to add distressed vintage textures for free.org][S02|L06 - how to add distressed vintage textures for free]]
- [ ] [[./_subsections/02-source_and_choose/S02|L07 - how to research and spy on winning print designs.org][S02|L07 - how to research and spy on winning print on demand designs]]
- [ ] [[./_subsections/02-source_and_choose/S02|L08 - how to price products.org][S02|L08 - How to Price Products]]
- [[./_subsections/02-source_and_choose/S02|L09 - custom designs from fiverr.org][S02|L09 - use fiverr to create custom designs]]
- [ ] [[./_subsections/02-source_and_choose/S02|L09 - custom designs from fiverr.org][S02|L09 - use fiverr to create custom designs]]
- [[./_subsections/02-source_and_choose/S02|L10 - midjourney pt1 - generate art using midjourney.org][S02|L10 - midjourney pt1 - generate art using midjourney]]
- [[./_subsections/02-source_and_choose/S02|L11 - midjourney pt2 - create midjourney prompts.org][S02|L11 - midjourney pt2 - create midjourney prompts]]
- [[./_subsections/02-source_and_choose/S02|L12 - midjourney pt3 - make ai image with reference prompts.org][S02|L12 - midjourney pt3 - make ai image with reference prompts]]
- [[./_subsections/02-source_and_choose/S02|L13 - midjourney pt4 - turn midjourney art into hires.org][S02|L13 - midjourney pt4 - turn midjourney art into hires]]
- [ ] [[./_subsections/02-source_and_choose/S02|L10 - midjourney pt1 - generate art using midjourney.org][S02|L10 - midjourney pt1 - generate art using midjourney]]
- [ ] [[./_subsections/02-source_and_choose/S02|L11 - midjourney pt2 - create midjourney prompts.org][S02|L11 - midjourney pt2 - create midjourney prompts]]
- [ ] [[./_subsections/02-source_and_choose/S02|L12 - midjourney pt3 - make ai image with reference prompts.org][S02|L12 - midjourney pt3 - make ai image with reference prompts]]
- [ ] [[./_subsections/02-source_and_choose/S02|L13 - midjourney pt4 - turn midjourney art into hires.org][S02|L13 - midjourney pt4 - turn midjourney art into hires]]
*** archive
:PROPERTIES:
@ -84,34 +84,34 @@
6. [[./_subsections/02-source_and_choose/c15-select_aliexpress_supplier_china.org][How to Choose the Best China AliExpress Supplier]]
7. [[./_subsections/02-source_and_choose/c16-select_aliexpress_supplier_usa.org][How to Choose the Best USA AliExpress Supplier]]
** step 3 - create & run your store
** step 3 - create & run your store [0/26]
#+attr_html: :class contents-overview
- [[./_subsections/03-create_run_store/S03|L01 - introduction.org][S03|L01 - introduction (please watch first)]]
- [[./_subsections/03-create_run_store/S03|L02 - create a printify account & product for etsy.org][S03|L02 - create a printify account & product for etsy]]
- [[./_subsections/03-create_run_store/S03|L03 - create a free etsy store.org][S03|L03 - create a free etsy store]]
- [[./_subsections/03-create_run_store/S03|L04 - connect printify products to etsy.org][S03|L04 - connect printify products to etsy]]
- [[./_subsections/03-create_run_store/S03|L05 - optimize products for esty search engine traffic.org][S03|L05 - optimize etsy products for etsy search engine traffic]]
- [[./_subsections/03-create_run_store/S03|L06 - use placeit to create lifestyle photos.org][S03|L06 - use placeit to create lifestyle photos]]
- [[./_subsections/03-create_run_store/S03|L07 - how to create a logo.org][S03|L07 - how to create a logo]]
- [[./_subsections/03-create_run_store/S03|L08 - create a shopify account.org][S03|L08 - how to create a shopify account]]
- [[./_subsections/03-create_run_store/S03|L09 - install shopify theme craft.org][S03|L09 - how to install the free shopify theme craft]]
- [[./_subsections/03-create_run_store/S03|L10 - create printify account.org][S03|L10 - how to create a printify account]]
- [[./_subsections/03-create_run_store/S03|L11 - how to connect your printify account with shopify.org][S03|L11 - how to connect your printify account with shopify]]
- [[./_subsections/03-create_run_store/S03|L12 - how to create and add a tshirt with printify.org][S03|L12 - create and add a tshirt with printify]]
- [[./_subsections/03-create_run_store/S03|L13 - how to create mugs with printify.org][S03|L13 - create mugs with printify]]
- [[./_subsections/03-create_run_store/S03|L14 - printify free vs printify premium.org][S03|L14 - printify free vs printify premium]]
- [[./_subsections/03-create_run_store/S03|L15 - how to edit product pages in shopify.org][S03|L15 - how to edit product pages in shopify]]
- [[./_subsections/03-create_run_store/S03|L16 - how to add collections in shopify.org][S03|L16 - how to add collections in shopify]]
- [[./_subsections/03-create_run_store/S03|L17 - how to add extra pages in your shopify store.org][S03|L17 - how to add extra pages in your shopify store]]
- [[./_subsections/03-create_run_store/S03|L18 - how to create a contact us page.org][S03|L18 - how to create a contact us page]]
- [[./_subsections/03-create_run_store/S03|L19 - how to set up shopify payments.org][S03|L19 - how to set up shopify payments]]
- [[./_subsections/03-create_run_store/S03|L20 - how to buy and install a domain name for just 99c.org][S03|L20 - how to buy and install a domain name for just 99c]]
- [[./_subsections/03-create_run_store/S03|L21 - how to add legal pages.org][S03|L21 - how to add legal pages]]
- [[./_subsections/03-create_run_store/S03|L22 - how edit your store menu.org][S03|L22 - how to edit your store menu]]
- [[./_subsections/03-create_run_store/S03|L23 - customize design settings and homepage for craft theme.org][S03|L23 - customize design settings and homepage for craft theme]]
- [[./_subsections/03-create_run_store/S03|L24 - edit markets and global shipping options.org][S03|L24 - how to edit markets and global shipping options]]
- [[./_subsections/03-create_run_store/S03|L25 - final store settings and tweaks.org][S03|L25 - final store settings and tweaks]]
- [[./_subsections/03-create_run_store/S03|L26 - make shopify store live.org][S03|L26 - make shopify store live]]
- [ ] [[./_subsections/03-create_run_store/S03|L01 - introduction.org][S03|L01 - introduction (please watch first)]]
- [ ] [[./_subsections/03-create_run_store/S03|L02 - create a printify account & product for etsy.org][S03|L02 - create a printify account & product for etsy]]
- [ ] [[./_subsections/03-create_run_store/S03|L03 - create a free etsy store.org][S03|L03 - create a free etsy store]]
- [ ] [[./_subsections/03-create_run_store/S03|L04 - connect printify products to etsy.org][S03|L04 - connect printify products to etsy]]
- [ ] [[./_subsections/03-create_run_store/S03|L05 - optimize products for esty search engine traffic.org][S03|L05 - optimize etsy products for etsy search engine traffic]]
- [ ] [[./_subsections/03-create_run_store/S03|L06 - use placeit to create lifestyle photos.org][S03|L06 - use placeit to create lifestyle photos]]
- [ ] [[./_subsections/03-create_run_store/S03|L07 - how to create a logo.org][S03|L07 - how to create a logo]]
- [ ] [[./_subsections/03-create_run_store/S03|L08 - create a shopify account.org][S03|L08 - how to create a shopify account]]
- [ ] [[./_subsections/03-create_run_store/S03|L09 - install shopify theme craft.org][S03|L09 - how to install the free shopify theme craft]]
- [ ] [[./_subsections/03-create_run_store/S03|L10 - create printify account.org][S03|L10 - how to create a printify account]]
- [ ] [[./_subsections/03-create_run_store/S03|L11 - how to connect your printify account with shopify.org][S03|L11 - how to connect your printify account with shopify]]
- [ ] [[./_subsections/03-create_run_store/S03|L12 - how to create and add a tshirt with printify.org][S03|L12 - create and add a tshirt with printify]]
- [ ] [[./_subsections/03-create_run_store/S03|L13 - how to create mugs with printify.org][S03|L13 - create mugs with printify]]
- [ ] [[./_subsections/03-create_run_store/S03|L14 - printify free vs printify premium.org][S03|L14 - printify free vs printify premium]]
- [ ] [[./_subsections/03-create_run_store/S03|L15 - how to edit product pages in shopify.org][S03|L15 - how to edit product pages in shopify]]
- [ ] [[./_subsections/03-create_run_store/S03|L16 - how to add collections in shopify.org][S03|L16 - how to add collections in shopify]]
- [ ] [[./_subsections/03-create_run_store/S03|L17 - how to add extra pages in your shopify store.org][S03|L17 - how to add extra pages in your shopify store]]
- [ ] [[./_subsections/03-create_run_store/S03|L18 - how to create a contact us page.org][S03|L18 - how to create a contact us page]]
- [ ] [[./_subsections/03-create_run_store/S03|L19 - how to set up shopify payments.org][S03|L19 - how to set up shopify payments]]
- [ ] [[./_subsections/03-create_run_store/S03|L20 - how to buy and install a domain name for just 99c.org][S03|L20 - how to buy and install a domain name for just 99c]]
- [ ] [[./_subsections/03-create_run_store/S03|L21 - how to add legal pages.org][S03|L21 - how to add legal pages]]
- [ ] [[./_subsections/03-create_run_store/S03|L22 - how edit your store menu.org][S03|L22 - how to edit your store menu]]
- [ ] [[./_subsections/03-create_run_store/S03|L23 - customize design settings and homepage for craft theme.org][S03|L23 - customize design settings and homepage for craft theme]]
- [ ] [[./_subsections/03-create_run_store/S03|L24 - edit markets and global shipping options.org][S03|L24 - how to edit markets and global shipping options]]
- [ ] [[./_subsections/03-create_run_store/S03|L25 - final store settings and tweaks.org][S03|L25 - final store settings and tweaks]]
- [ ] [[./_subsections/03-create_run_store/S03|L26 - make shopify store live.org][S03|L26 - make shopify store live]]
*** archive
:PROPERTIES:
@ -132,26 +132,26 @@
- [[./_subsections/03-create_run_store/c25-add_live_chat.org][shopify - how to add live chat]]
- [[./_subsections/03-create_run_store/c33-etsy_store-appeal_temporary_ban.org][etsy - how to successfully appeal a temporary etsy]]
** step 4 - upselling to BIG orders
** step 4 - upselling to BIG orders [0/3]
#+attr_html: :class contents-overview
- [[./_subsections/04-upselling_big_orders/S04|L01 - how to make extra sales from automatic_discount_coupons.org][how to make extra sales from automatic discount coupons]]
- [[./_subsections/04-upselling_big_orders/S04|L02 - how to add voyager to upsell customers to big orders.org][how to add voyager to upsell customers to big orders]]
- [[./_subsections/04-upselling_big_orders/S04|L03 - how to add spin-a-sale app to trigger the law of reciprocation.org][how to add spin-a-sale app to trigger the law of reciprocation]]
- [ ] [[./_subsections/04-upselling_big_orders/S04|L01 - how to make extra sales from automatic_discount_coupons.org][how to make extra sales from automatic discount coupons]]
- [ ] [[./_subsections/04-upselling_big_orders/S04|L02 - how to add voyager to upsell customers to big orders.org][how to add voyager to upsell customers to big orders]]
- [ ] [[./_subsections/04-upselling_big_orders/S04|L03 - how to add spin-a-sale app to trigger the law of reciprocation.org][how to add spin-a-sale app to trigger the law of reciprocation]]
** step 5 - how to Get TRAFFIC & BUYERS to your store
** step 5 - how to Get TRAFFIC & BUYERS to your store [0/12]
#+attr_html: :class contents-overview
- [[./_subsections/05-traffic_buyers/S05|L01 - my product first traffic strategy.org][S05|L01 - my product first traffic strategy]]
- [[./_subsections/05-traffic_buyers/S05|L02 - how i get free traffic & sales to a new etsy store.org][S05|L02 - how i get free traffic & sales to a new etsy store]]
- [[./_subsections/05-traffic_buyers/S05|L03 - what free geo traffic is.org][S05|L03 - what free geo traffic is]]
- [[./_subsections/05-traffic_buyers/S05|L04 - my 3 point system to optimize etsy products for free traffic.org][S05|L04 - my 3 point system to optimize etsy products for free traffic]]
- [[./_subsections/05-traffic_buyers/S05|L05 - how i optimize etsy store profiles for free traffic.org][S05|L05 - how i optimize etsy store profiles for free traffic]]
- [[./_subsections/05-traffic_buyers/S05|L06 - my ai workflow to optimize etsy listings for free traffic.org][S05|L06 - my ai workflow to optimize etsy listings for free traffic]]
- [[./_subsections/05-traffic_buyers/S05|L07 - how i use etsy ads to boost my free traffic & sales.org][S05|L07 - how i use etsy ads to boost my free traffic & sales]]
- [[./_subsections/05-traffic_buyers/S05|L08 - my exact low budget etsy ad strategy.org][S05|L08 - my exact low budget etsy ad strategy]]
- [[./_subsections/05-traffic_buyers/S05|L09 - how i use ai to optimize shopify product pages for free seo geo traffic.org][S05|L09 - ai optimize shopify product pages for free seo/ geo traffic]]
- [[./_subsections/05-traffic_buyers/S05|L10 - how i use ai to optimize shopify homepages for free seo geo traffic.org][S05|L10 - ai optimize shopify homepages for free seo/ geo traffic]]
- [[./_subsections/05-traffic_buyers/S05|L11 - what is seo.org][S05|L11 - what is seo]]
- [[./_subsections/05-traffic_buyers/S05|L12 - how to find low competition keywords.org][S05|L12 - how to find low competition keywords]]
- [ ] [[./_subsections/05-traffic_buyers/S05|L01 - my product first traffic strategy.org][S05|L01 - my product first traffic strategy]]
- [ ] [[./_subsections/05-traffic_buyers/S05|L02 - how i get free traffic & sales to a new etsy store.org][S05|L02 - how i get free traffic & sales to a new etsy store]]
- [ ] [[./_subsections/05-traffic_buyers/S05|L03 - what free geo traffic is.org][S05|L03 - what free geo traffic is]]
- [ ] [[./_subsections/05-traffic_buyers/S05|L04 - my 3 point system to optimize etsy products for free traffic.org][S05|L04 - my 3 point system to optimize etsy products for free traffic]]
- [ ] [[./_subsections/05-traffic_buyers/S05|L05 - how i optimize etsy store profiles for free traffic.org][S05|L05 - how i optimize etsy store profiles for free traffic]]
- [ ] [[./_subsections/05-traffic_buyers/S05|L06 - my ai workflow to optimize etsy listings for free traffic.org][S05|L06 - my ai workflow to optimize etsy listings for free traffic]]
- [ ] [[./_subsections/05-traffic_buyers/S05|L07 - how i use etsy ads to boost my free traffic & sales.org][S05|L07 - how i use etsy ads to boost my free traffic & sales]]
- [ ] [[./_subsections/05-traffic_buyers/S05|L08 - my exact low budget etsy ad strategy.org][S05|L08 - my exact low budget etsy ad strategy]]
- [ ] [[./_subsections/05-traffic_buyers/S05|L09 - how i use ai to optimize shopify product pages for free seo geo traffic.org][S05|L09 - ai optimize shopify product pages for free seo/ geo traffic]]
- [ ] [[./_subsections/05-traffic_buyers/S05|L10 - how i use ai to optimize shopify homepages for free seo geo traffic.org][S05|L10 - ai optimize shopify homepages for free seo/ geo traffic]]
- [ ] [[./_subsections/05-traffic_buyers/S05|L11 - what is seo.org][S05|L11 - what is seo]]
- [ ] [[./_subsections/05-traffic_buyers/S05|L12 - how to find low competition keywords.org][S05|L12 - how to find low competition keywords]]
*** archive
:PROPERTIES:
@ -177,12 +177,12 @@
16. [[./_subsections/05-traffic_buyers/S05|24 - how to create a 3-ad creative facebook ad campaign.org][how to create a 3-ad creative facebook ad campaign]]
17. [[./_subsections/05-traffic_buyers/S05|25 - how to scale facebook ads.org][how to scale facebook ads]]
** step 6 - run and manage your store
** step 6 - run and manage your store [0/4]
#+attr_html: :class contents-overview
- [[./_subsections/06-run_and_manage_store/S06|L01 - process of customers buy printify products.org][S06|L01 - What Happens When Customers Buy Products From You?! (Printify)]]
- [[./_subsections/06-run_and_manage_store/S06|L02 - daily store management and growth.org][S06|L02 - daily store management and growth]]
- [[./_subsections/06-run_and_manage_store/S06|L03 - how i create ai cfo reports.org][S06|L03 - how i create ai cfo reports with gemini and notebook LM]]
- [[./_subsections/06-run_and_manage_store/S06|L04 - tips for hiring freelancers.org][S06|L04 - tips for hiring freelancers (interview)]]
- [ ] [[./_subsections/06-run_and_manage_store/S06|L01 - process of customers buy printify products.org][S06|L01 - What Happens When Customers Buy Products From You?! (Printify)]]
- [ ] [[./_subsections/06-run_and_manage_store/S06|L02 - daily store management and growth.org][S06|L02 - daily store management and growth]]
- [ ] [[./_subsections/06-run_and_manage_store/S06|L03 - how i create ai cfo reports.org][S06|L03 - how i create ai cfo reports with gemini and notebook LM]]
- [ ] [[./_subsections/06-run_and_manage_store/S06|L04 - tips for hiring freelancers.org][S06|L04 - tips for hiring freelancers (interview)]]
*** archive
:PROPERTIES: