5.5 KiB
S05|24 - how to create a 3-ad creative facebook ad campaign
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PLEASE READ BEFORE WATCHING:
If you cannot turn off expanded targeting after selecting the Sales/Conversions/button clicks campaign objective, there is an easy fix.
You can go back and change the campaign objective to “Traffic/Views” – this objective will allow all accounts to use detailed targeting when choosing interests. You can use this to identify which interests you want to target, and then you can reset your ad creation objective to be Sales/Conversions and choose those same interests.
three-creative ad test
Let’s get started.
In the campaigns tab, come and click Create Ad.
file:../../_share/media/img/step_05/lesson_24/ex01a-create_ad.png
Select Conversions and name your campaign. So I recommend that you name your campaign, something like the item that you’re selling, and then note that it’s a 3 Ad creative test. And then for the ad set, I recommend that you name it the product that you’re selling. So in this case here cat coffee spoons, and then note what type of Creative Test you’re going to be tasting. So this is my first Image Ad and then come and click ‘continue.’
file:../../_share/media/img/step_05/lesson_24/ex01b-set_conversions.png
Turn on our campaign budget optimization, and we’re going to set a daily budget for $15 because $5 times three is 15. Click ‘Next’.
file:../../_share/media/img/step_05/lesson_24/ex01c-budget.png
Next, choose your pixel conversion event. Change it to be ‘Purchase’.
file:../../_share/media/img/step_05/lesson_24/ex01d-conversion_event.png
Click ‘Set an End Date’. Set your Ad to end in four days time.
file:../../_share/media/img/step_05/lesson_24/ex01e-set_date.png
Go to Locations and set location to United States because we’re targeting the United States customers.
file:../../_share/media/img/step_05/lesson_24/ex01f-locations.png
Next, tick ‘Manual Placement’. So we’re going to only tag mobile traffic. Just select Facebook for Platforms then untick everything, but ‘Facebook News Feed’ for placement.
file:../../_share/media/img/step_05/lesson_24/ex01g-placement.png
Come to optimization and delivery and then change this to be ‘1-day click or one day view’.
file:../../_share/media/img/step_05/lesson_24/ex01h-optimization.png
Scroll up to ‘Detailed Targeting’ then untick the Detailed Targeting Expansion’ box. Add in the interests keywords you have in mind to narrow down your audience to those who are interested in your niche. Click ‘Next’.
file:../../_share/media/img/step_05/lesson_24/ex01i-targeting.png
Next, make sure that you are in the correct Facebook page. Then come and click add media. Then click, ‘Add Image’. Upload the image you want to use.
file:../../_share/media/img/step_05/lesson_24/ex02a-add_image.png
After the image is uploaded, add in some text into this ad. Add a headline and description.
file:../../_share/media/img/step_05/lesson_24/ex02b-modify_text.png
Come to the call to action button and select ‘Shop Now’. Then, add in the URL for your website. This has to be the exact to your product page URL. For the display link, you don’t have to. That’s just a link which is displayed and looks nicely to the person looking at it. And click ‘Publish’.
file:../../_share/media/img/step_05/lesson_24/ex02c-call_to_action.png
Wait for your Ad to be published. Then go to Ad sets. Select Duplicate and the Ad that you want to copy. Then click ‘Duplicate’.
file:../../_share/media/img/step_05/lesson_24/ex03a-duplicate.png
Go straight to the ad section and we can switch in the creative that we want to test.
file:../../_share/media/img/step_05/lesson_24/ex03b-switch_in_creative_ad.png
Click on the delete icon to replace the picture.
file:../../_share/media/img/step_05/lesson_24/ex03c-delete_image.png
Then do the steps again in uploading a file to the Ad but use a video this time. You can use the same text for the Primary Text, Headline and Description. Click Publish.
file:../../_share/media/img/step_05/lesson_24/ex03d-modify_details.png
Now go ahead and modify the name of that ad set to keep everything nice and clean. Head on over to the ad set tab and refresh it so that the ad set that we just created will load and show up.
Go to the Ad and change the name of that to be a video ad. Once done, click ‘Publish’.
file:../../_share/media/img/step_05/lesson_24/ex04a-change_name_and_publish.png
Do the steps again to create another image ad using a different image.
And that’s it. You’ve successfully created a 3-Ad campaign. See you in the next video!