6.4 KiB
S01|L01 - Introduction
Links
Notes
types of stores
- shopify
- etsy
how to use this
- setting up stores
etsy
- you have to be part of the design process
- you can use POD
- combine it with shopify
repeat customers
- etsy doesn't let you save customer info
- if you have their email address you can use it to get a resale
Transcript
Overview
- Topic
- Choosing between Shopify and Etsy stores
- Context
- Step 3 video series introduction
- Key Decision
- Etsy vs Shopify vs both
Key Points
- Etsy requires involvement in design/manufacturing (no AliExpress dropshipping)
- Print-on-demand is allowed and encouraged on Etsy
- Shopify gives control over customer data (especially emails)
- Etsy promotes competitors on your listings
- Best strategy: use Etsy for traffic → funnel to Shopify
- Email collection is critical for profit (repeat customers)
Transcript
00:00 Hey, everyone, and welcome back. So I just wanted to
00:02 create this quick little introduction video for the step 3
00:05 video series because in here, you're gonna find out how
00:08 to create multiple types of stores. The first set of
00:11 video tutorials will show how to set up and create
00:13 a store with Shopify. And then the second set of
00:16 video tutorials will show how to create and set up
00:18 a store with Etsy. For some of you, you're gonna
00:21 wanna set up both stores, in which case, that's great.
00:23 You can go ahead and you can watch the Shopify
00:25 video tutorial series, set up a store with that, and
00:28 then move on to the Etsy video tutorial series and
00:31 set up an Etsy store. For others of you though,
00:33 you've decided that you only wanna set up either a
00:35 Shopify store or an Etsy store, in which case, that's
00:38 absolutely fine. You can just go ahead and watch the
00:40 video tutorials for the type of store that you want
00:43 to build. There are some videos though that I think
00:46 will help everyone regardless of what type of store that
00:49 they would like to create. And so if that's you
00:51 and you're only gonna say build an Etsy store and
00:53 not a Shopify store or only a Shopify store or
00:55 not an Etsy store, I highly recommend that everybody check
00:58 out these video tutorials
01:00 regardless.
01:01 Now if you're not sure yet whether you just wanna
01:03 build a Shopify store or an Etsy store or both,
01:07 here are a few things to keep in mind. The
01:09 first is that Etsy's terms and conditions state that you
01:11 need to be a part of the design or manufacturing
01:13 process, which means that you cannot sell items dropship from
01:16 AliExpress.
01:17 And so if this is the only way that you're
01:19 gonna be selling products, I don't recommend starting an Etsy
01:21 store.
01:22 Etsy does, however, allow and encourage
01:25 people to sell print on demand products thanks to their
01:27 great integrations.
01:28 So if you're selling these products, you can list them
01:31 on here. The next thing to keep in mind is
01:33 that while some of you are only gonna set up
01:35 an Etsy store and that's fine, it's not something that
01:38 I recommend. I recommend that if you're gonna set up
01:41 an Etsy store that you also combine it with a
01:44 Shopify store. And that's because if you take a look
01:47 at this Etsy store here, you'll see that Etsy is
01:49 advertising products on it as upsells and cross sells, but
01:52 these are not products that the store is selling. They
01:55 are their competitors' products.
01:57 Etsy doesn't care who gets the sales, and so they'll
01:59 advertise competitors' products on top of your own listings. In
02:02 addition, when a customer buys an item from you on
02:04 Etsy, they're giving their email address to Etsy, not to
02:07 you. A huge amount of the money that I make
02:10 from print on demand is from repeat customers.
02:13 Repeat customers are how big profits are made. Because think
02:16 about it. Let's say that you paid for ads to
02:18 see the customer in the door to buy an item.
02:20 Well, that was money you had to spend to make
02:21 that sale, right? But once you have their email address,
02:24 you can just send an email newsletter to the customer
02:26 being like, Hey, we've had a new merch drop. Check
02:29 it out. That cost to send out that email was
02:31 negligible, and so most of the money that you're gonna
02:34 earn from the sale from that newsletter is profit. That's
02:37 why collecting emails is something I highly recommend doing, which
02:41 you unfortunately just can't do on Etsy. And so my
02:43 recommendation is that, yes, Etsy can be a great way
02:46 to get traffic since, well, they do get hundreds of
02:49 millions of visitors each month, but that having just an
02:51 Etsy store shouldn't be your main goal. Instead, you should
02:54 be seeing Etsy as a way to help you build
02:57 your own brand
02:58 off of the platform as well. So you can create
03:01 an Etsy store and take advantage of the free traffic
03:03 and get sales and build up brand authority
03:06 while also linking in your store profile to your external
03:10 store on your own domain with Shopify. Plus, you can
03:13 also name your stores the same name so that customers
03:16 can be funneled from Etsy
03:18 over onto your own store. Then you can use our
03:21 email apps in step 4 that we'll install to get
03:23 a customer to purchase directly from you with a discount
03:26 coupon code rather than from your Etsy store. And so
03:29 now you have that customer's email address which means that
03:32 you can send follow-up emails to them. Yay. And so
03:35 because of the fact that I recommend that everybody set
03:37 up a Shopify store, that is why I have included
03:39 the Shopify tutorial videos first. And then after that, I
03:43 have also included the Etsy tutorial videos for those of
03:46 you out there that want to combine them together.
03:48 But either way, it's up to you. So go ahead,
03:52 choose which set of videos that you would like to
03:53 start with and I will see you over there.