2024-09-05 01:27:22 +03:00
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#+title: marketing knowledge: community
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2025-01-21 02:57:48 +02:00
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#+HTML_HEAD: <link rel="stylesheet" type="text/css" href="../../../_share/media/css/org-media-sass/categories/business.css" />
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2024-09-05 01:27:22 +03:00
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2024-11-29 14:22:21 +02:00
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* Links
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#+attr_html: :class links
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- [[../../marketing-knowledge.org][TOC | Marketing Knowledge]]
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2024-09-05 01:27:22 +03:00
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* Notes
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2024-09-06 03:09:39 +03:00
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** bringing customers together
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- most important thing is to look after your customers
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- putting value to your customers by bringing them together
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- start small
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** start small
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- pick 10 people
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- tell them they are founders
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- make them feel like founders
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- true fans will promote you everywhere
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- they will get a thousand other fans
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** beta marketing
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*** build a community
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- allow you to give the community value
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- you give the community a brand they can rally around
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*** example apple "demo days"
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- they would have 'demo days' only for select journalists
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- these guys would get to see the product earlier than others
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- made them fanboys
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- you've also give them something to make money on
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*** be careful
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- if you pick the wrong ones they'll write bad stuff
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- don't drive them nuts
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- give them toys
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** subject matter
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- where the community feels a strong bond to the problem you are solving
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- tap into what people care about
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*** sales team
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mobilizing a sales team around your product from a community benefit angle
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- they might not care
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- or they might really believe and go the extra mile
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*** affiliate + community interest
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- they are passionate about what you do
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- they make $$ for helping you
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- ULTRA SALESMEN!
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*** important!!!
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you need the branding to be solid for this to work
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