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#+title: marketing knowledge: social marketing
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#+HTML_HEAD: <link rel="stylesheet" type="text/css" href="../../_share/media/css/business.css" />
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* Links
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#+attr_html: :class links
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- [[../../marketing-knowledge.org][TOC | Marketing Knowledge]]
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- [[https://youtu.be/QIQYzi7IPGk?si=zd0AGcjKoAlInyGV&t=720][12:00 Social marketing]]
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* Notes
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** how to go viral
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- social marketing is more literal than it sounds
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- you have to care about the people you are talking to
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- if you walk into a pub and shout 'hey i have this business'
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- everyone will hate you
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- they will throw you out
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** you must engage the prospects
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*** types of engagement
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- make them laugh
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- teach them something
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- make a connection
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- something they can relate to
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*** points
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- make it quick
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- you only need one of the types
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** make them feel value
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- not 'explain', 'feel'.
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- /sell the sizzle not the steak/
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- make their lives better
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- you have to gain their trust
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- bring emotional value
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- give them something for free
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** rejig contact
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- sometimes you have to just tweak it
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- you can repurpose viral content
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** compound overtime
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- persistantly post
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- be patient
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