updated times in toc. added notes to social marketing
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#+HTML_HEAD: <link rel="stylesheet" type="text/css" href="../../../../../_share/media/css/business.css" />
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#+HTML_HEAD: <link rel="stylesheet" type="text/css" href="../../../_share/media/css/simon-squib.css" />
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#+HTML_HEAD: <script src="../../../../../_share/media/js/collapsible.js"></script>
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#+title: marketing knowledge: social
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#+title: marketing knowledge: social marketing
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[[../../marketing-knowledge.org][<Back to Main Contents]]
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* Notes
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** how to go viral
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- social marketing is more literal than it sounds
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- you have to care about the people you are talking to
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- if you walk into a pub and shout 'hey i have this business'
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- everyone will hate you
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- they will throw you out
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** you must engage the prospects
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*** types of engagement
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- make them laugh
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- teach them something
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- make a connection
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- something they can relate to
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*** points
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- make it quick
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- you only need one of the types
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** make them feel value
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- not 'explain', 'feel'.
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- sell the sizzle not the steak
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- make their lives better
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- give them something for free
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- bring emotional valu
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@ -13,16 +13,14 @@ Link: [[https://youtu.be/QIQYzi7IPGk?si=BK4tOS2EBDumkHtZ&t=1][30 Years of Market
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3. [[./_subsections/marketing-knowledge/community.org][Community Marketing]]
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4. [[./_subsections/marketing-knowledge/social.org][Social Marketing]]
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* Contents
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#+attr_html: :class contents
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- [[https://youtu.be/QIQYzi7IPGk?si=BK4tOS2EBDumkHtZ&t=1][intro]]
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- [[https://youtu.be/QIQYzi7IPGk?si=E-j1eo3pAqvCQJbn&t=112][Hustle Marketing]]
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- [[https://www.youtube.com/watch?v=QIQYzi7IPGk&t=1796s][Community marketing]]
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- [[https://youtu.be/QIQYzi7IPGk?si=zd0AGcjKoAlInyGV&t=720][Social marketing]] *current*
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- [[https://youtu.be/QIQYzi7IPGk?si=iHghg-kvqH1rZemS&t=1032][Profitable Marketing]]
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- [[https://youtu.be/QIQYzi7IPGk?si=ro_r9JrriqdGJs2M&t=1456][Partner Marketing]]
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- [[https://youtu.be/QIQYzi7IPGk?si=acmLYs_MLxzE-Gf5&t=1937][Data Marketing]]
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- [[https://youtu.be/QIQYzi7IPGk?si=qQjo0XqWwSf8r0tt&t=2279][PR Marketing]]
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- [[https://youtu.be/QIQYzi7IPGk?si=RPJ9rDZyY8O9Rcat&t=2701][Brand Marketing]]
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- [[https://youtu.be/QIQYzi7IPGk?si=E-j1eo3pAqvCQJbn&t=112][01:50 Hustle Marketing]]
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- [[https://youtu.be/QIQYzi7IPGk?si=mI6BeGIH_CMz2Cx9&t=371][06:11 Community marketing]]
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- [[https://youtu.be/QIQYzi7IPGk?si=zd0AGcjKoAlInyGV&t=720][12:00 Social marketing]] *current*
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- [[https://youtu.be/QIQYzi7IPGk?si=iHghg-kvqH1rZemS&t=1032][17:12 Profitable Marketing]]
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- [[https://youtu.be/QIQYzi7IPGk?si=ro_r9JrriqdGJs2M&t=1456][24:14 Partner Marketing]]
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- [[https://youtu.be/QIQYzi7IPGk?si=acmLYs_MLxzE-Gf5&t=1937][32:15 Data Marketing]]
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- [[https://youtu.be/QIQYzi7IPGk?si=qQjo0XqWwSf8r0tt&t=2279][37:58 PR Marketing]]
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- [[https://youtu.be/QIQYzi7IPGk?si=RPJ9rDZyY8O9Rcat&t=2701][45:00 Brand Marketing]]
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