1.1 KiB
1.1 KiB
marketing knowledge: social marketing
Notes
how to go viral
- social marketing is more literal than it sounds
-
you have to care about the people you are talking to
-
if you walk into a pub and shout 'hey i have this business'
- everyone will hate you
- they will throw you out
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you must engage the prospects
types of engagement
- make them laugh
- teach them something
-
make a connection
- something they can relate to
points
- make it quick
- you only need one of the types
make them feel value
- not 'explain', 'feel'.
- sell the sizzle not the steak
- make their lives better
- give them something for free
- bring emotional valu