71 lines
1.7 KiB
Org Mode
71 lines
1.7 KiB
Org Mode
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#+title: Content Literacy
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#+HTML_HEAD: <link rel="stylesheet" type="text/css" href="../../../_share/media/css/org-media-sass/categories/business.css" />
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* Links
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#+attr_html: :class links
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- [[../../toc.org][TOC - Artist Framework]]
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- [[https://www.artistlaunchframework.com/membership-area1632857005073][course video]]
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* Notes
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- visual content is the most intimate and consistent way to communicate with audience
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** platforms
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*** primary
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- instagram
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- youtube
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*** alternate
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- tiktok
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- twitter
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- custom website
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** larger than life artists
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- elvis used to go on tv interviews
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*** qualities
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- craft
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- character
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- posture
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- fashion
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- network
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- released visual content
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*** curated representation
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- marketing teams
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- personal coaches
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- image consultants
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** emerging artists
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- using current technology
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- with a creative director can accomplish similar results to a full stack marketing team
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*** visual representation
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- knowing why behind visuals enhances a sense of purpose
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- may find your ideas for audio expand
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- digital asset that can be leveraged
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- can be spread on many divergent platforms
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*** artist brand
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- can be a seperate entity / alter ego
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- lives through you
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- catalog of visual art can be larger than you
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** younger generations
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- looking for imperfection in models
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- people intrinsically desire to feel heard and understood
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- access to people who say things that they wish they could say
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*** examples
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**** clairo
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- connected talking about her experiences with rheumatisis
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- people with similar disease
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- appreciate authenticity
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**** cardi-b
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- extremely open
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- low quality videos
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- high quality instagram posts
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** system
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- robust system of visual representation
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