1.7 KiB
1.7 KiB
Content Literacy
Notes
- visual content is the most intimate and consistent way to communicate with audience
platforms
primary
- youtube
alternate
- tiktok
- custom website
larger than life artists
- elvis used to go on tv interviews
qualities
- craft
- character
- posture
- fashion
- network
- released visual content
curated representation
- marketing teams
- personal coaches
- image consultants
emerging artists
- using current technology
- with a creative director can accomplish similar results to a full stack marketing team
visual representation
- knowing why behind visuals enhances a sense of purpose
- may find your ideas for audio expand
- digital asset that can be leveraged
- can be spread on many divergent platforms
artist brand
-
can be a seperate entity / alter ego
- lives through you
- catalog of visual art can be larger than you
younger generations
- looking for imperfection in models
- people intrinsically desire to feel heard and understood
- access to people who say things that they wish they could say
examples
clairo
-
connected talking about her experiences with rheumatisis
- people with similar disease
- appreciate authenticity
cardi-b
- extremely open
- low quality videos
- high quality instagram posts
system
- robust system of visual representation