44 lines
1.4 KiB
Org Mode
44 lines
1.4 KiB
Org Mode
|
#+title: Section 03 - Lessons 16 | Creating Facebook Ads
|
||
|
|
#+HTML_HEAD: <link rel="stylesheet" type="text/css" href="../../../_share/media/css/facebook.css" />
|
||
|
|
|
||
|
|
* Links
|
||
|
|
- [[../../toc.org][TOC - Facebook Marketing Notes]]
|
||
|
|
- [[https://www.udemy.com/course/facebook-ads-facebook-marketing-mastery-guide/learn/lecture/16683844#overview][S03:L15 - video]]
|
||
|
|
|
||
|
|
* Notes
|
||
|
|
|
||
|
|
** facebook page -> facebook ads
|
||
|
|
- page and ads are seperate from personal profile
|
||
|
|
- profile is only needed to create a Page and Business Manager
|
||
|
|
- business manager is linked with personal account login
|
||
|
|
- not published with friends unless invited
|
||
|
|
- you have to create Page before creating an Ad
|
||
|
|
|
||
|
|
- http://www.facebook.com/pages/creation
|
||
|
|
|
||
|
|
** facebook ad creation levels (steps)
|
||
|
|
1. CAMPAIGN level
|
||
|
|
set your objective
|
||
|
|
|
||
|
|
2. AD SET level
|
||
|
|
- set audience/ targeting
|
||
|
|
- set budget/ schedule
|
||
|
|
- set placement
|
||
|
|
|
||
|
|
3. AD level
|
||
|
|
create your ad
|
||
|
|
|
||
|
|
*** step 1 - campaign objective
|
||
|
|
- where you select what you want people to do when they get to your ad
|
||
|
|
- when you create ads, choose your objective
|
||
|
|
- using the correct CAMPAIN OBJECTIVE will help convert customers at each step of the funnel
|
||
|
|
|
||
|
|
**** consider ADs as a giant set of funnels
|
||
|
|
***** top of the funnel
|
||
|
|
- building awareness about your brand
|
||
|
|
- finding new potential customers
|
||
|
|
***** as they work down the funnel
|
||
|
|
- direct them to take action
|
||
|
|
- make a purchase
|
||
|
|
- sign up for XYZ
|