1.4 KiB
1.4 KiB
Section 03 - Lessons 16 | Creating Facebook Ads
Notes
facebook page -> facebook ads
- page and ads are seperate from personal profile
-
profile is only needed to create a Page and Business Manager
- business manager is linked with personal account login
- not published with friends unless invited
- you have to create Page before creating an Ad
- http://www.facebook.com/pages/creation
facebook ad creation levels (steps)
- CAMPAIGN level set your objective
-
AD SET level
- set audience/ targeting
- set budget/ schedule
- set placement
- AD level create your ad
step 1 - campaign objective
- where you select what you want people to do when they get to your ad
- when you create ads, choose your objective
- using the correct CAMPAIN OBJECTIVE will help convert customers at each step of the funnel
consider ADs as a giant set of funnels
top of the funnel
- building awareness about your brand
- finding new potential customers
as they work down the funnel
-
direct them to take action
- make a purchase
- sign up for XYZ