2025-07-28 09:51:39 +03:00
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#+title: Section 03 - Lessons 19 | complete facebook split testing guide
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#+HTML_HEAD: <link rel="stylesheet" type="text/css" href="../../../_share/media/css/facebook.css" />
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* Links
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- [[../../toc.org][TOC - Facebook Marketing Notes]]
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- [[https://www.udemy.com/course/facebook-ads-facebook-marketing-mastery-guide/learn/lecture/21226114#overview][S03:L19 - video]]
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- [[../../../_share/data/envy/facebook/section03/17-The_Complete_Facebook_Split_Testing_Guide-v5.pdf][pdf to chapter]]
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* Notes
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2025-08-15 15:46:31 +03:00
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** split testing
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- test one variable at a time
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- A/B testing to see which ad performs better
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- Ad Set level
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- Ad level
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** manual split testing: ad set level
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*** variables
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- interests
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- locations
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- age
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- audience
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- gender
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*** how to
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- create the campain
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- duplicate ad set using button
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- you can now edit it (do one variable)
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*** exclude audience
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- you must exclude the first campaign audience
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- otherwise you will have audience overlap (seeing it multiple times)
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- exclude audiences at the ad set level
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- exclude link under custom audiences and detailed targeting
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*** example
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- two ads
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- two ad set audiences with a difference in some variable
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- therefore four ad sets
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** analyze campaign results via the breakdown menu
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- in the campaigns listing (ads manager)
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- on the far right you can choose variaous options to see who the ad appeals to
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- who clicked
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- who took action
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** coursenevy super split test
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*** basics
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- enable Campaign Budget Optimization
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- each Ad Set requires minimum of $1 per
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- set daily budget to $30 to create 30 ad sets and test 30 different audiences
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*** set up
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- create main campaign
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- navigate to ad set and hit duplicate
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- create 30 sets
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- don't worry about excluding for now
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*** process
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- run it a few days
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- toggle off losers
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- scale up the budget on winners
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*** suggested audeinces
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- anyone whose clicked on your CTA buttons in the past
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** split testing ads
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- duplicate the ad and test
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- dynamic creative
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- toggle at AD SET level
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- click on optimize
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- allows you to upload multiple assets and provide
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- images
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- videos
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- will mix and match and you can see who did the best
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** carousel reporting
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- you can see who got the most impressions in the breakdown
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** facebook ads 'A/B Test' Option
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- at campaign objective level you can have this done automaticall
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- toggle 'Create A/B test'
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*** tips
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- test one variable
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- measurable hypopthesis (ie cost per action)
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- use big enough audience
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- set an ideal time frame
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- set an ideal budget
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