2.4 KiB
2.4 KiB
Section 03 - Lessons 19 | complete facebook split testing guide
Notes
split testing
- test one variable at a time
-
A/B testing to see which ad performs better
- Ad Set level
- Ad level
manual split testing: ad set level
variables
- interests
- locations
- age
- audience
- gender
how to
- create the campain
-
duplicate ad set using button
- you can now edit it (do one variable)
exclude audience
- you must exclude the first campaign audience
- otherwise you will have audience overlap (seeing it multiple times)
-
exclude audiences at the ad set level
- exclude link under custom audiences and detailed targeting
example
- two ads
- two ad set audiences with a difference in some variable
- therefore four ad sets
analyze campaign results via the breakdown menu
- in the campaigns listing (ads manager)
-
on the far right you can choose variaous options to see who the ad appeals to
- who clicked
- who took action
coursenevy super split test
basics
- enable Campaign Budget Optimization
- each Ad Set requires minimum of $1 per
- set daily budget to $30 to create 30 ad sets and test 30 different audiences
set up
- create main campaign
- navigate to ad set and hit duplicate
-
create 30 sets
- don't worry about excluding for now
process
- run it a few days
- toggle off losers
- scale up the budget on winners
suggested audeinces
- anyone whose clicked on your CTA buttons in the past
split testing ads
- duplicate the ad and test
-
dynamic creative
- toggle at AD SET level
- click on optimize
-
allows you to upload multiple assets and provide
- images
- videos
- will mix and match and you can see who did the best
carousel reporting
- you can see who got the most impressions in the breakdown
facebook ads 'A/B Test' Option
- at campaign objective level you can have this done automaticall
- toggle 'Create A/B test'
tips
- test one variable
- measurable hypopthesis (ie cost per action)
- use big enough audience
- set an ideal time frame
- set an ideal budget