media-facebook/envy/_subsections/sec01/lesson-08.org

#+title: Section 02 - Lessons 08 | The Ultimate Facebook Page Guide
#+HTML_HEAD: <link rel="stylesheet" type="text/css" href="../../../_share/media/css/facebook.css" />

* Links
- [[../../toc.org][TOC - Facebook Marketing Notes]]
- [[https://www.udemy.com/course/facebook-ads-facebook-marketing-mastery-guide/learn/lecture/34808870#overview][S02:L08 - The Ultimate Facebook Page Guide]]
- [[https://www.coursenvy.com/post/social-media-image-sizes][Optimal Social Media Image Sizes]]

* Notes
** Create a Facebook Page
- login to account
- [[http://www.facebook.com/pages/creation]]

*** initial steps
- select category
- enter description
- click 'create page'

** access main page
- to access you must switch profile to facebook page profile
- in the upper right corner it will say "Manage Page"

  #+ATTR_HTML: :width 400px
  [[file:../../../_share/media/img/facebook/envy/S02_L08_E01.png]]

*** fill out everything
- the more complete the better
- specifically fill out
  - Edit Bio
  - Edit Details
- bio and details are used for searching
  - *the bio is the Meta description in google search*
  - include common phrases and keywords that customers would use to search

** about page
- fill out all relevant fields for brand
  - category
  - business address
  - email
  - phone

** Customize Facebook Page username
- format will be like *www.facebook.com/your-chosen-username*
- can only be done once, otherwise you have to make a request

** create an account on instagram
- you can only have 5 instagram accounts at a time
- same username
- bio
- emoji bulleted list of value propositions for brand
  - last line should be a call to action for instagram profile website link

** create a business account on instagram
*** to switch profile to a business account (correct way)

1. click on the profile icon in the lower left column
  #+attr_html: :width 100px
  [[file:../../../_share/media/img/facebook/envy/section 02/L08_01.png]]

2. click on *Edit Profile*
  #+attr_html: :width 600px
  [[file:../../../_share/media/img/facebook/envy/section 02/L08_02.png]]

3. go to *Account type and Tools*
  #+attr_html: :width 400px
  [[file:../../../_share/media/img/facebook/envy/section 02/L08_03.png]]

4. click on *Switch to professional account*
  #+attr_html: :width 600px
  [[file:../../../_share/media/img/facebook/envy/section 02/L08_04.png]]

5. Choose from either Creator or Business
6. select a category for your business and tap *Done*

*** old and incorrect way that doesn't work
- go to profile and tap the three bars in the upper right corner
- tap *Settings*
  - some accounts will have *Switch to Professional Account* option directly under Settings
- tap *Account*
- tap *Switch to Professional Account*
- tap *Continue*
- select a category for your business and tap *Done*

** Link Facebook Page to Instagram account
*** benefits
- run instagram ads
- respond to instagram comments and messages via /Meta Business Suite Inbox/

*** how to connect
1. Go to Facebook Page
2. Click *Settings* in left on *Manage Page* menu
  #+attr_html: :width 300px
  [[file:../../../_share/media/img/facebook/envy/section 02/L08_05.png]]

3. Click *Linked accounts* in left menu
  #+attr_html: :width 300px
  [[file:../../../_share/media/img/facebook/envy/section 02/L08_06.png]]

4. log into instagram account

   - if your account isn't already professional instagram will change it and you will have to go through the process of choosing the professional attributes
   - See also: [[*create a business account on instagram][How to create a business account on Instagram]]

** Facebook Images
- [[https://www.coursenvy.com/post/social-media-image-sizes][Optimal Social Media Image Sizes]]
- [[https://www.canva.com/sizes/social-media/][Canva - Design size guide]]
- [[https://www.coursenvy.com/post/facebook-image-sizes][Courseenvy - Facebook Image Sizes]]
- [[https://www.social-contests.com/check-image/][Facebook Grid Image Checker Tool]]

https://www.canva.com/sizes/facebook/

| Graphic                    | Size             |
|----------------------------+------------------|
| Profile Picture            | 400 × 400 px     |
| Cover Photo                | 1,125 × 633 px   |
| Image Post                 | 1,200 × 630 px   |
| Shared Link Images         | 1,200 × 630 px   |
| Tab Images                 | 113 × 74 px      |
| Event Image                | 1,920 × 1,005 px |
| Facebook Ad (Carousel)     | 1,080 × 1,080 px |
| Facebook Ad (Single Image) | 1,200 × 628 px   |

*** notes
- assume every image online is copyright
  - take your own photos
  - use Canva

- profiles display
  - computer 180x180
  - mobile 128x128

- cover display
  - computer 820x312
  - mobile 640x360

- event covers
  - landscape
  - min 1200x628

- image posts
  - square or 3:2 aspect
  - automatic scale to thumbnail

*** facebook ads
- single images or carousel
  - 1.91:1 ratio
  - 1200x628

- too much text can dsiqualify ad

** Youtube
https://www.canva.com/sizes/youtube/

| Type                      | Size             |
|---------------------------+------------------|
| YouTube Thumbnail         | 1,280 × 720 px   |
| YouTube Banner            | 2,560 × 1,440 px |
| YouTube Video (4K)        | 3,840 × 2,160 px |
| YouTube Profile Picture   | 800 × 800 px     |
| Banner in Desktop Display | 2,560 × 423 px   |
| Banner in Tablet Display  | 1,855 × 423 px   |
| Banner in Mobile Display  | 1,546 × 423 px   |
| Banner in TV Display      | 2,560 × 1,440 px |

*** thumbnail
- 1280x720
- 2mb limit
- 16:9
- JPG, GIF, PNG
- minimum 640 wide
- should be as large as possible

*** channel banner
- ideal banner size 2560x1440
- 6mb limit
- minimum 2048x1152
- 16:9 aspect
- JPG, PNG, GIF, BMP
- best size 2560x1440

*** video
- minimum: 426x240
- maximum: 3840x2160
- 16:9 aspect ratio
- maximum files size
  - 12 hours
  - 256gb

*** profile
- circular
- 800x800
- JPG, PNG, GIF, BMP
- 2mb

** Instagram
https://www.canva.com/sizes/instagram/

| Graphic        | Size          |
|----------------+---------------|
| Profile Photo  | 110 × 110 px  |
| Square Images  | 1,080 × 1,080 px |
| Images         | 1,080 × 1,350 px |
| Stories        | 1,080 × 1,920 px |

*** profile
- square sized
- 160x160
- minimum 110x110

*** square images
- 1080x1080

*** landscape
- 1080 wide
- best viewed at: 1080x566

*** portrait
- 1080x1350

*** stories
- expire after 24 hours
- 1080x1920
- aspect 9:16

** Instagram (cont)
*** images
- landscape ad
  - 1200 x 628
  - aspect ration 1.9:1

- square ads
  - 1080 x 1080
  - 1:1

- vertical ads
  - 600 x 750
  - 4:5

*** video
- 4gb max
- min resolution 1080x1080
- feed videos max 60 min
- aspect ratio
  - landscape 1.91:1
  - vertical 9:16
    - 4:5 (crop if too tall)

- caption
  - max 63,000 characters
  - drop down if tapped

- url
  - avoid using
  - not clickable