media-facebook/envy/_subsections/sec01/lesson-08.org

Section 02 - Lessons 08 | The Ultimate Facebook Page Guide

• Links
• Notes
  • Create a Facebook Page
    • initial steps
  • access main page
    • fill out everything
  • about page
  • Customize Facebook Page username
  • create an account on instagram
  • create a business account on instagram
    • to switch profile to a business account (correct way)
    • old and incorrect way that doesn't work
  • Link Facebook Page to Instagram account
    • benefits
    • how to connect
  • Facebook Images
    • notes
    • facebook ads
  • Youtube
    • thumbnail
    • channel banner
    • video
    • profile
  • Instagram
    • profile
    • square images
    • landscape
    • portrait
    • stories
  • Instagram (cont)
    • images
    • video

Links

• TOC - Facebook Marketing Notes
• S02:L08 - The Ultimate Facebook Page Guide
• Optimal Social Media Image Sizes

Notes

Create a Facebook Page

• login to account
• http://www.facebook.com/pages/creation

initial steps

• select category
• enter description
• click 'create page'

access main page

• to access you must switch profile to facebook page profile

• in the upper right corner it will say "Manage Page"

  

fill out everything

• the more complete the better

• specifically fill out

  • Edit Bio
  • Edit Details

• bio and details are used for searching

  • the bio is the Meta description in google search
  • include common phrases and keywords that customers would use to search

about page

• fill out all relevant fields for brand

  • category
  • business address
  • email
  • phone

Customize Facebook Page username

• format will be like www.facebook.com/your-chosen-username
• can only be done once, otherwise you have to make a request

create an account on instagram

• you can only have 5 instagram accounts at a time
• same username
• bio

• emoji bulleted list of value propositions for brand

  • last line should be a call to action for instagram profile website link

create a business account on instagram

to switch profile to a business account (correct way)

1. click on the profile icon in the lower left column

   

2. click on Edit Profile

   

3. go to Account type and Tools

   

4. click on Switch to professional account

   
5. Choose from either Creator or Business
6. select a category for your business and tap Done

old and incorrect way that doesn't work

• go to profile and tap the three bars in the upper right corner

• tap Settings

  • some accounts will have Switch to Professional Account option directly under Settings
• tap Account
• tap Switch to Professional Account
• tap Continue
• select a category for your business and tap Done

Link Facebook Page to Instagram account

benefits

• run instagram ads
• respond to instagram comments and messages via Meta Business Suite Inbox

how to connect

1. Go to Facebook Page

2. Click Settings in left on Manage Page menu

   

3. Click Linked accounts in left menu

   

4. log into instagram account

   • if your account isn't already professional instagram will change it and you will have to go through the process of choosing the professional attributes
   • See also: How to create a business account on Instagram

Facebook Images

• Optimal Social Media Image Sizes
• Canva - Design size guide
• Courseenvy - Facebook Image Sizes
• Facebook Grid Image Checker Tool

https://www.canva.com/sizes/facebook/

Graphic	Size
Profile Picture	400 × 400 px
Cover Photo	1,125 × 633 px
Image Post	1,200 × 630 px
Shared Link Images	1,200 × 630 px
Tab Images	113 × 74 px
Event Image	1,920 × 1,005 px
Facebook Ad (Carousel)	1,080 × 1,080 px
Facebook Ad (Single Image)	1,200 × 628 px

notes

• assume every image online is copyright

  • take your own photos
  • use Canva

• profiles display

  • computer 180x180
  • mobile 128x128

• cover display

  • computer 820x312
  • mobile 640x360

• event covers

  • landscape
  • min 1200x628

• image posts

  • square or 3:2 aspect
  • automatic scale to thumbnail

facebook ads

• single images or carousel

  • 1.91:1 ratio
  • 1200x628
• too much text can dsiqualify ad

Youtube

https://www.canva.com/sizes/youtube/

Type	Size
YouTube Thumbnail	1,280 × 720 px
YouTube Banner	2,560 × 1,440 px
YouTube Video (4K)	3,840 × 2,160 px
YouTube Profile Picture	800 × 800 px
Banner in Desktop Display	2,560 × 423 px
Banner in Tablet Display	1,855 × 423 px
Banner in Mobile Display	1,546 × 423 px
Banner in TV Display	2,560 × 1,440 px

thumbnail

• 1280x720
• 2mb limit
• 16:9
• JPG, GIF, PNG
• minimum 640 wide
• should be as large as possible

channel banner

• ideal banner size 2560x1440
• 6mb limit
• minimum 2048x1152
• 16:9 aspect
• JPG, PNG, GIF, BMP
• best size 2560x1440

video

• minimum: 426x240
• maximum: 3840x2160
• 16:9 aspect ratio

• maximum files size

  • 12 hours
  • 256gb

profile

• circular
• 800x800
• JPG, PNG, GIF, BMP
• 2mb

Instagram

https://www.canva.com/sizes/instagram/

Graphic	Size
Profile Photo	110 × 110 px
Square Images	1,080 × 1,080 px
Images	1,080 × 1,350 px
Stories	1,080 × 1,920 px

profile

• square sized
• 160x160
• minimum 110x110

square images

• 1080x1080

landscape

• 1080 wide
• best viewed at: 1080x566

portrait

• 1080x1350

stories

• expire after 24 hours
• 1080x1920
• aspect 9:16

Instagram (cont)

images

• landscape ad

  • 1200 x 628
  • aspect ration 1.9:1

• square ads

  • 1080 x 1080
  • 1:1

• vertical ads

  • 600 x 750
  • 4:5

video

• 4gb max
• min resolution 1080x1080
• feed videos max 60 min

• aspect ratio

  • landscape 1.91:1

  • vertical 9:16

    • 4:5 (crop if too tall)

• caption

  • max 63,000 characters
  • drop down if tapped

• url

  • avoid using
  • not clickable