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advanced how to create facebook ads

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* Links * Links
- [[../../toc.org][TOC - Facebook Marketing Notes]] - [[../../toc.org][TOC - Facebook Marketing Notes]]
- [[https://www.udemy.com/course/facebook-ads-facebook-marketing-mastery-guide/learn/lecture/16683844#overview][S03:L15 - video]] - [[https://www.udemy.com/course/facebook-ads-facebook-marketing-mastery-guide/learn/lecture/16683844#overview][S03:L15 - video]]
- [[../../../_share/data/envy/facebook/section03/14-guide_to_create_facebook_ads-v7.pdf][pdf to chapter]]
* Notes * Notes
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- http://www.facebook.com/pages/creation - http://www.facebook.com/pages/creation
** facebook ad creation levels (steps) ** facebook ad creation levels (steps)
#+attr_html: :width 600px
[[file:../../../_share/media/img/facebook/envy/section 03/lesson-16/e01.png]]
1. CAMPAIGN level 1. CAMPAIGN level
set your objective set your objective
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- direct them to take action - direct them to take action
- make a purchase - make a purchase
- sign up for XYZ - sign up for XYZ
*** step 2 - ad set
- editing ad set will change *Estimated Audience Size* of ad campaign
- smaller audiences cost more, but are more relevent
- broad audiences will be lower cost, but are better for top of funnel ads
*** step 3 - the ad itself
- create actual ad
- select media
- format
- links
- call to action
**** ad formats
| format | description |
|--------------------+--------------------------------------------------------------------------------------------------------------------------------|
| image | [[https://www.facebook.com/business/ads-guide/update/image][ad specs]] and [[https://www.facebook.com/business/ads/photo-ad-format][facebook images guide]] |
| video/slideshow | [[https://www.facebook.com/business/ads-guide/update/image][ad specs]] and [[https://www.facebook.com/business/ads/video-ad-format][facebook video guide]] |
| carousel | [[https://www.facebook.com/business/ads-guide/update/image][ad specs]] and [[https://www.facebook.com/business/ads/carousel-ad-format][facebook carousel guide]] |
| collection | [[https://www.facebook.com/business/ads-guide/update/image][ad specs]] and [[https://www.facebook.com/business/ads/collection-ad-format][facebook collection guide]] |
| instant experience | [[https://www.facebook.com/business/ads-guide/update/image][ad specs]] and [[https://www.facebook.com/business/help/183469315334462?id=1633489293397055][facebook instant experience guide]] |
** how to create facebook ads