3.3 KiB
3.3 KiB
Section 03 - Lessons 16 | Creating Facebook Ads
Notes
facebook page -> facebook ads
- page and ads are seperate from personal profile
-
profile is only needed to create a Page and Business Manager
- business manager is linked with personal account login
- not published with friends unless invited
- you have to create Page before creating an Ad
- http://www.facebook.com/pages/creation
facebook ad creation levels (steps)
- CAMPAIGN level set your objective
-
AD SET level
- set audience/ targeting
- set budget/ schedule
- set placement
- AD level create your ad
step 1 - campaign objective
- where you select what you want people to do when they get to your ad
- when you create ads, choose your objective
- using the correct CAMPAIN OBJECTIVE will help convert customers at each step of the funnel
consider ADs as a giant set of funnels
top of the funnel
- building awareness about your brand
- finding new potential customers
as they work down the funnel
-
direct them to take action
- make a purchase
- sign up for XYZ
step 2 - ad set
-
editing ad set will change Estimated Audience Size of ad campaign
- smaller audiences cost more, but are more relevent
- broad audiences will be lower cost, but are better for top of funnel ads
step 3 - the ad itself
-
create actual ad
- select media
- format
- links
- call to action
ad formats
| format | description |
|---|---|
| image | ad specs and facebook images guide |
| video/slideshow | ad specs and facebook video guide |
| carousel | ad specs and facebook carousel guide |
| collection | ad specs and facebook collection guide |
| instant experience | ad specs and facebook instant experience guide |