added everything

envy/_subsections/sec03/lesson-18.org

@@ -7,3 +7,48 @@
 - [[../../../_share/data/envy/facebook/section03/14-guide_to_create_facebook_ads-v7.pdf][pdf to chapter]]
 
 * Notes
+ - advantage campaign budget optimizes budget distribution across ad sets
+   - the best performing ad gets the most
+- target one variable per ad set
+
+** daily budget
+- run continuously
+- start and end date
+  - ad scheduling only works with lifetime budgets
+
+** split test
+- if multiple countries, create multiple ad sets
+
+** performance goal
+- found in ad set level under 'conversion'
+- choose how you want facebook to deliver ads to people based on what you want to achieve
+- Performance goal default settings tend to get best results
+
+*** optimization methods
+- CPM :: cost per impression
+- CPC :: cost per click
+- CPA :: cost per action (ie app install)
+
+** Facebook ad bidding
+- your ad is part of an auction that is worldwide for ads to your targeted group
+*** philosophy
+1. use the default system - double check
+2. limit the bid cap price if you have a limited budget
+3. set to highest if an ad has high conversion and ROAS (return on ad spend)
+
+*** campaign bid strategy
+**** highest volume
+- automatic option
+- default
+
+**** cost per result goal
+- avg cost per result goal
+- specific cost goal
+
+**** bid cap
+- max bid on auction
+
+** Facebook Delivery
+- standard (default)
+- accelerated
+  - requires Bid Cap strategy

envy/_subsections/sec03/lesson-19.org

@@ -0,0 +1,9 @@
+#+title: Section 03 - Lessons 19 | complete facebook split testing guide
+#+HTML_HEAD: <link rel="stylesheet" type="text/css" href="../../../_share/media/css/facebook.css" />
+
+* Links
+- [[../../toc.org][TOC - Facebook Marketing Notes]]
+- [[https://www.udemy.com/course/facebook-ads-facebook-marketing-mastery-guide/learn/lecture/21226114#overview][S03:L19 - video]]
+- [[../../../_share/data/envy/facebook/section03/17-The_Complete_Facebook_Split_Testing_Guide-v5.pdf][pdf to chapter]]
+
+* Notes

envy/toc.org

@@ -31,3 +31,5 @@
 - [[./_subsections/sec03/lesson-14.org][Lessons 14: Facebook Ad Course & Creative Guide]]
 - [[./_subsections/sec03/lesson-15.org][Lessons 15: Facebook Sales Funnel]]
 - [[./_subsections/sec03/lesson-16.org][Lessons 16: Ultimate Guide to Creating Facebook Ads]]
+- [[./_subsections/sec03/lesson-18.org][Lessons 18: Ads, Budgets, Bidding & Schedules]]
+- [[./_subsections/sec03/lesson-19.org][Lessons 19: Complete Facebook Split Testing Guide]]