media-facebook/envy/_subsections/sec01/lesson-06.org

Section 01 - Lessons 06 | Facebook Sales Funnel

• Links
• Notes
  • Facebook Sales Funnel
    • Brand Awareness
    • Traffic & Conversion
    • New Customer

Links

• TOC - Facebook Marketing Notes
• S01:L06 - Facebook Sales Funnel

Notes

Facebook Sales Funnel

Brand Awareness

• Purpose: ATTRACT

• Provide: Content

  • posted content must be engaging and shareable

  • type of content

    • images
    • videos
    • infographics
    • how to's
    • funny
    • inspiring

Traffic & Conversion

• Purpose: increase Interest and capture Leads

• Provide: Free stuff in exchange for email

  • coupons
  • contests
  • ebooks
  • newsletter
• retarget Warm Audiences

• market to them

  • offers
  • promotions

New Customer

• Purpose: Sales

• Provide: Value

  • customer service
  • answer questions
  • continue offering value