40 lines
1 KiB
Org Mode
Executable file
40 lines
1 KiB
Org Mode
Executable file
#+title: Section 01 - Lessons 06 | Facebook Sales Funnel
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#+HTML_HEAD: <link rel="stylesheet" type="text/css" href="../../../_share/media/css/facebook.css" />
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* Links
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- [[../../toc.org][TOC - Facebook Marketing Notes]]
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- [[https://www.udemy.com/course/facebook-ads-facebook-marketing-mastery-guide/learn/lecture/3474832#questions][S01:L06 - Facebook Sales Funnel]]
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* Notes
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** Facebook Sales Funnel
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*** Brand Awareness
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- *Purpose*: ATTRACT
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- *Provide*: Content
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- posted content must be *engaging* and *shareable*
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- type of content
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- images
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- videos
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- infographics
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- how to's
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- funny
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- inspiring
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*** Traffic & Conversion
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- *Purpose*: increase Interest and capture Leads
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- *Provide*: Free stuff in exchange for email
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- coupons
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- contests
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- ebooks
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- newsletter
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- retarget Warm Audiences
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- market to them
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- offers
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- promotions
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*** New Customer
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- *Purpose*: Sales
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- *Provide*: Value
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- customer service
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- answer questions
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- continue offering value
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