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S01|LO1 - introduction to the comm clubhouse
Links
Notes
housekeeping
business hours
- 9am - 5pm NZ
- monday to friday
live QA hangout
- for members of ecomm
- email questions
- you can watch previous hangouts
support for other platforms
live
- printtify
- printful
- shopify
-
canvas
- you can also ask to speak to a human and they are fast
description of steps
step 1
- choosing your niche
-
particular section of market
- dogs
- customer niche ie stay at home moms
- type of customer: boho aesthetic
- three step process
step 2
- product research
step 3
- how to build stores
-
two types of stores
- etsy
- shopify
- better to do both
step 4
- how to increase conversions
step 5
- generating traffic to stores
step 6
- manage store sales
doing business
process
- find source or create products that customers want
- put the product in front of the right customer
-
give those customers a reason to buy in a way that is
- professional
- engaging
notes
-
this is a skill
- reading is not enough
- you must practice
- some people are better at it than others
- no guarantee at how long it will take to get good at it
Description
Welcome to The Ecomm Clubhouse! It is fantastic to see that you have taken action to change your life by building a real, sustainable business. Please watch this introduction video before getting started so that you can get the most out of our extensive library of training videos.
Having a technical issue? Please feel free to email us at theecommclubhouse@wholesaleted.com or theecommclubhouse@gmail.com – please don’t email any Wholesale Ted YouTube Channel Emails (such as ted@wholesaleted.com) & please note we do not offer 1-1 support (so if you have any questions about the course content, we, unfortunately, cannot answer – sorry! This is so we can keep the membership fees as low as possible) but if you are having issues accessing videos & watching them we are here to help 😀
Review
Summary
This is the course introduction and orientation. It explains how the program is structured, how to get support, and what to expect from each step.
Core Idea
This is a system, not random tactics.
The course is structured as a full pipeline: niche → product → store → traffic → scaling
Practical Value
- Where to get support (email + monthly Q&A)
- How cancellation works
- What each step/module will cover
- High-level strategy behind the business model
Course Structure
- Niche selection
- AI tools for design
- Store setup (Etsy / Shopify / Printify)
- Conversion tools (apps, funnels)
- Traffic generation (mostly organic)
- Scaling + daily operations
Key Strategy Highlighted
Product-first strategy:
- Find gaps in the market
- Create products that fill those gaps
- Let platforms (Etsy, Google, AI systems) bring traffic
Instead of:
- running ads first
- forcing demand
Important Concepts
- Niching helps algorithms understand your products
- Platforms (Etsy, Google, AI chatbots) drive discovery
- Automation reduces daily workload
- Diversification (Etsy + Shopify) reduces risk
Warnings
- This is not 1-on-1 coaching
- Results depend on execution, not just watching
- AI tools are leverage, not magic
- Traffic comes from positioning, not just optimization
Key Insight
The business works because:
- products are created strategically
- systems handle fulfillment automatically
- platforms distribute traffic
Not because:
- of a specific tool
- or a single trick
My Take
This intro is important because it frames everything correctly.
If you misunderstand this: → you will focus on tools instead of strategy
If you get it: → you will focus on:
- product selection
- positioning
- consistency
Bottom Line
This is a systems-based, low-touch business model.
Your job:
- create the right products
- set up the system correctly
- let platforms and automation do the rest
Transcript
00:00 Hello, everybody, and welcome to The Ecom Clubhouse. Inside this 00:03 course, you are gonna find the tips, tricks, and strategies 00:07 that I have been using to grow and scale my 00:10 AI print on demand business. But before we get started 00:13 on my AI tool workflows and my strategies, I would 00:17 love it if you could please just give this video 00:19 a quick watch first. Because in this video, I am 00:22 gonna be outlining some important information which will hopefully make 00:26 your experience 00:28 inside this clubhouse even better. First up, let me show 00:31 you how you can contact us. You can email us 00:34 at the ecom clubhouse at wholesale ted dot com or 00:37 at the ecom clubhouse at g mail dot com. Both 00:40 email addresses work. Our business hours are 9 AM to 00:43 5 PM, Monday to Friday in New Zealand, and we 00:46 answer all emails within 1 to 2 business days, but 00:50 usually much faster. Our time zone in New Zealand is 00:53 a bit unusual, 00:54 so you can check out the time zone calculator 00:57 to see what time it is when you email us. 01:01 And I'll try to remember to include that in the 01:03 video description. Please do note though that 1 on 1 01:06 personal support is not included because this is a video 01:09 course. It is not a mastermind. 01:11 However, we do indeed provide 01:14 great technical support. So if you're having any login issues 01:17 or you've forgotten your password or you're having any issues 01:21 accessing your account, 1 of our team will email you 01:24 back ASAP. 01:25 But I do have to say that if you do 01:27 want to ask me any questions directly, let me show 01:31 you the exclusive way that members inside of the ecom 01:34 clubhouse can do just that. It is our live q 01:37 and a hangout. Each month, I host a live q 01:40 and a hangout. In these live sessions, I answer questions 01:43 directly from the audience. You can also email in your 01:46 questions in advance, and I will answer as many questions 01:48 as I can. I also post replays of the hangouts 01:52 so you can go back and rewatch all of my 01:54 previous Hangouts. 01:56 This is the only live streaming that I'm currently doing 01:58 these days anywhere, so it is just exclusive for members 02:02 of the Econ Clubhouse. And something else that I want 02:05 everybody to know is that while I am indeed very 02:08 glad to have you here, if at any time you 02:11 do decide that it is time to cancel, 02:13 you can cancel 02:14 at any time by yourself. Just click the manage subscription 02:18 button on the left menu, then you can enter in 02:20 your email address you registered with to access your Stripe 02:23 billing profile. 02:24 And here, you can click to cancel your account. And 02:27 here's the thing. If you do decide that you want 02:29 to cancel, I highly recommend that you just click that 02:32 cancel button 02:33 rather than emailing us because if you click that cancel 02:36 button, it's instant. 02:38 If you email us, there will be a delay, but 02:40 if you click cancel yourself, it will happen immediately. 02:44 So then, now that we've gotten the housekeeping out of 02:46 the way, let me show you about all the exciting 02:49 things that we are going to be talking about inside 02:51 the ecom clubhouse. Step 1 is all about niche selection. 02:55 I explain why I personally choose to pick a niche 02:59 for my AI print on demand stores and my methods 03:02 for doing so. And spoiler alert, as you will see, 03:05 it's because these days, content platforms and marketplace platforms like 03:08 Etsy are all adding in AI powered algorithms. 03:12 By niching down, it makes it easier to get these 03:14 AI powered algorithms to to understand what my products are 03:17 and which customers they are best for so that the 03:19 AI systems can recommend my products to those customers to 03:22 buy. And let me also be clear about something. If 03:25 you're watching this thinking, Sarah, I would also like to 03:28 start my own print on demand store, but I don't 03:31 want to choose a store niche. That is absolutely fine. 03:34 You don't have to. I just personally find that it's 03:37 easier to do so and it's easier for me to 03:40 get free traffic, 03:41 which is something that I talk about in the step 03:44 1 module series. 03:45 Next in step 2, we'll really start to dig into 03:48 the AI tools. In this step, I'll be focusing on 03:50 the tools, strategies, and AI workflows I'm using right now 03:54 to create my winning print on demand designs. Then in 03:57 step 3, I will show you the methods and apps 03:59 that I use like Printify to create 04:02 my AI print on demand stores that pretty much just 04:05 run autonomously 04:06 by themselves. 04:07 And there are 2 platforms that I personally like to 04:09 use to build my stores on. The first is Etsy, 04:12 and I do include a step by step tutorial series 04:15 on how to set up an Etsy store. And the 04:17 second is that I like to set up my stores 04:19 as their own private Shopify store. So I do include 04:23 a Shopify step by step series 04:25 as part of the course. And it's, of course, totally 04:27 up to you where you choose to start your stores. 04:30 Some people watching this will choose Etsy. Some people will 04:33 choose Shopify. Some might choose a different platform altogether. Some 04:37 might choose both Shopify and Etsy like me. It's totally 04:40 up to you. I personally like to do both though 04:43 because that way the money I earn from 1 store 04:45 is not at the mercy of a single platform. This 04:48 means that my income is diversified. 04:50 Having diversified income sources is powerful. 04:54 So that is why personally, I like to sell on 04:56 both. And then in step 4, I'll share some of 04:59 my favorite apps for increasing conversions in a Shopify store 05:02 such as setting up email marketing funnels. And then in 05:05 step 5, the module that I know a lot of 05:07 people will be very interested in, I share my strategies 05:10 that I use to get traffic to my products. And 05:13 as you'll see, these days I'm mostly focused on generating 05:16 free organic traffic by utilizing free AI tools. I use 05:20 these AI tools to help me optimize my products for 05:22 both Google search engine and for AI chatbots. Yes. AI 05:25 chatbots like ChatGPT also recommend products to customers. It is 05:29 a big source of traffic for ecommerce stores and it's 05:32 important to know about. Plus, as you will see, my 05:35 traffic strategy is quite unique because unlike the typical approach 05:39 of doing an advertising 05:41 first strategy, 05:42 I get traffic to my products by focusing on a 05:45 product first strategy. Basically, by being careful and strategic about 05:49 the types of products that I create, it means that 05:52 they can do something that's actually very important for getting 05:55 free traffic, which is this, they fill a gap in 05:58 the market. As I explain in this step, by creating 06:01 and designing products that fill a gap in the market, 06:04 it has made it much easier for me to get 06:06 traffic to them. No advertising required. And then in step 06:10 6, you will learn my strategies that I use for 06:12 utilizing AI to help me grow my stores and how 06:15 I run my stores day to day. Although, 06:18 honestly, 06:19 since my stores run mostly autonomously, 06:21 there really isn't a lot that I have to do 06:24 day to day. Because, well, the tools and settings that 06:28 we use in step 3 means that the stores pretty 06:31 much run themselves 06:33 mostly on autopilot. 06:34 My print on demand suppliers print, package, and ship my 06:37 products to my customers automatically, 06:40 and my ecommerce platforms, Shopify and Etsy, will automatically email 06:44 customers a notification 06:46 saying their product is shipped 06:48 along with a tracking code. I love it. So then, 06:51 if you're ready to get started, go ahead and click 06:54 on the next video lesson now, and I will see 06:56 you in the next video.