business-ecomm_clubhouse/_subsections/01-select_a_niche/c01-intro.org
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S01|LO1 - introduction to the comm clubhouse

Notes

housekeeping

business hours

  • 9am - 5pm NZ
  • monday to friday

live QA hangout

  • for members of ecomm
  • email questions
  • you can watch previous hangouts

support for other platforms

live
  • printtify
  • printful
  • shopify
email
  • canvas

    • you can also ask to speak to a human and they are fast

description of steps

step 1

  • choosing your niche
  • particular section of market

    • dogs
    • customer niche ie stay at home moms
    • type of customer: boho aesthetic
  • three step process

step 2

  • product research

step 3

  • how to build stores
  • two types of stores

    • etsy
    • shopify
  • better to do both

step 4

  • how to increase conversions

step 5

  • generating traffic to stores

step 6

  • manage store sales

doing business

process

  1. find source or create products that customers want
  2. put the product in front of the right customer
  3. give those customers a reason to buy in a way that is

    • professional
    • engaging

notes

  • this is a skill

    • reading is not enough
    • you must practice
  • some people are better at it than others
  • no guarantee at how long it will take to get good at it

Description

Welcome to The Ecomm Clubhouse! It is fantastic to see that you have taken action to change your life by building a real, sustainable business. Please watch this introduction video before getting started so that you can get the most out of our extensive library of training videos.

Having a technical issue? Please feel free to email us at theecommclubhouse@wholesaleted.com or theecommclubhouse@gmail.com please dont email any Wholesale Ted YouTube Channel Emails (such as ted@wholesaleted.com) & please note we do not offer 1-1 support (so if you have any questions about the course content, we, unfortunately, cannot answer sorry! This is so we can keep the membership fees as low as possible) but if you are having issues accessing videos & watching them we are here to help 😀

Review

Summary

This is the course introduction and orientation. It explains how the program is structured, how to get support, and what to expect from each step.

Core Idea

This is a system, not random tactics.

The course is structured as a full pipeline: niche → product → store → traffic → scaling

Practical Value

  • Where to get support (email + monthly Q&A)
  • How cancellation works
  • What each step/module will cover
  • High-level strategy behind the business model

Course Structure

  1. Niche selection
  2. AI tools for design
  3. Store setup (Etsy / Shopify / Printify)
  4. Conversion tools (apps, funnels)
  5. Traffic generation (mostly organic)
  6. Scaling + daily operations

Key Strategy Highlighted

Product-first strategy:

  • Find gaps in the market
  • Create products that fill those gaps
  • Let platforms (Etsy, Google, AI systems) bring traffic

Instead of:

  • running ads first
  • forcing demand

Important Concepts

  • Niching helps algorithms understand your products
  • Platforms (Etsy, Google, AI chatbots) drive discovery
  • Automation reduces daily workload
  • Diversification (Etsy + Shopify) reduces risk

Warnings

  • This is not 1-on-1 coaching
  • Results depend on execution, not just watching
  • AI tools are leverage, not magic
  • Traffic comes from positioning, not just optimization

Key Insight

The business works because:

  • products are created strategically
  • systems handle fulfillment automatically
  • platforms distribute traffic

Not because:

  • of a specific tool
  • or a single trick

My Take

This intro is important because it frames everything correctly.

If you misunderstand this: → you will focus on tools instead of strategy

If you get it: → you will focus on:

  • product selection
  • positioning
  • consistency

Bottom Line

This is a systems-based, low-touch business model.

Your job:

  • create the right products
  • set up the system correctly
  • let platforms and automation do the rest

Transcript

00:00
Hello, everybody, and welcome to The Ecom Clubhouse. Inside this

00:03
course, you are gonna find the tips, tricks, and strategies

00:07
that I have been using to grow and scale my

00:10
AI print on demand business. But before we get started

00:13
on my AI tool workflows and my strategies, I would

00:17
love it if you could please just give this video

00:19
a quick watch first. Because in this video, I am

00:22
gonna be outlining some important information which will hopefully make

00:26
your experience

00:28
inside this clubhouse even better. First up, let me show

00:31
you how you can contact us. You can email us

00:34
at the ecom clubhouse at wholesale ted dot com or

00:37
at the ecom clubhouse at g mail dot com. Both

00:40
email addresses work. Our business hours are 9 AM to

00:43
5 PM, Monday to Friday in New Zealand, and we

00:46
answer all emails within 1 to 2 business days, but

00:50
usually much faster. Our time zone in New Zealand is

00:53
a bit unusual,

00:54
so you can check out the time zone calculator

00:57
to see what time it is when you email us.

01:01
And I'll try to remember to include that in the

01:03
video description. Please do note though that 1 on 1

01:06
personal support is not included because this is a video

01:09
course. It is not a mastermind.

01:11
However, we do indeed provide

01:14
great technical support. So if you're having any login issues

01:17
or you've forgotten your password or you're having any issues

01:21
accessing your account, 1 of our team will email you

01:24
back ASAP.

01:25
But I do have to say that if you do

01:27
want to ask me any questions directly, let me show

01:31
you the exclusive way that members inside of the ecom

01:34
clubhouse can do just that. It is our live q

01:37
and a hangout. Each month, I host a live q

01:40
and a hangout. In these live sessions, I answer questions

01:43
directly from the audience. You can also email in your

01:46
questions in advance, and I will answer as many questions

01:48
as I can. I also post replays of the hangouts

01:52
so you can go back and rewatch all of my

01:54
previous Hangouts.

01:56
This is the only live streaming that I'm currently doing

01:58
these days anywhere, so it is just exclusive for members

02:02
of the Econ Clubhouse. And something else that I want

02:05
everybody to know is that while I am indeed very

02:08
glad to have you here, if at any time you

02:11
do decide that it is time to cancel,

02:13
you can cancel

02:14
at any time by yourself. Just click the manage subscription

02:18
button on the left menu, then you can enter in

02:20
your email address you registered with to access your Stripe

02:23
billing profile.

02:24
And here, you can click to cancel your account. And

02:27
here's the thing. If you do decide that you want

02:29
to cancel, I highly recommend that you just click that

02:32
cancel button

02:33
rather than emailing us because if you click that cancel

02:36
button, it's instant.

02:38
If you email us, there will be a delay, but

02:40
if you click cancel yourself, it will happen immediately.

02:44
So then, now that we've gotten the housekeeping out of

02:46
the way, let me show you about all the exciting

02:49
things that we are going to be talking about inside

02:51
the ecom clubhouse. Step 1 is all about niche selection.

02:55
I explain why I personally choose to pick a niche

02:59
for my AI print on demand stores and my methods

03:02
for doing so. And spoiler alert, as you will see,

03:05
it's because these days, content platforms and marketplace platforms like

03:08
Etsy are all adding in AI powered algorithms.

03:12
By niching down, it makes it easier to get these

03:14
AI powered algorithms to to understand what my products are

03:17
and which customers they are best for so that the

03:19
AI systems can recommend my products to those customers to

03:22
buy. And let me also be clear about something. If

03:25
you're watching this thinking, Sarah, I would also like to

03:28
start my own print on demand store, but I don't

03:31
want to choose a store niche. That is absolutely fine.

03:34
You don't have to. I just personally find that it's

03:37
easier to do so and it's easier for me to

03:40
get free traffic,

03:41
which is something that I talk about in the step

03:44
1 module series.

03:45
Next in step 2, we'll really start to dig into

03:48
the AI tools. In this step, I'll be focusing on

03:50
the tools, strategies, and AI workflows I'm using right now

03:54
to create my winning print on demand designs. Then in

03:57
step 3, I will show you the methods and apps

03:59
that I use like Printify to create

04:02
my AI print on demand stores that pretty much just

04:05
run autonomously

04:06
by themselves.

04:07
And there are 2 platforms that I personally like to

04:09
use to build my stores on. The first is Etsy,

04:12
and I do include a step by step tutorial series

04:15
on how to set up an Etsy store. And the

04:17
second is that I like to set up my stores

04:19
as their own private Shopify store. So I do include

04:23
a Shopify step by step series

04:25
as part of the course. And it's, of course, totally

04:27
up to you where you choose to start your stores.

04:30
Some people watching this will choose Etsy. Some people will

04:33
choose Shopify. Some might choose a different platform altogether. Some

04:37
might choose both Shopify and Etsy like me. It's totally

04:40
up to you. I personally like to do both though

04:43
because that way the money I earn from 1 store

04:45
is not at the mercy of a single platform. This

04:48
means that my income is diversified.

04:50
Having diversified income sources is powerful.

04:54
So that is why personally, I like to sell on

04:56
both. And then in step 4, I'll share some of

04:59
my favorite apps for increasing conversions in a Shopify store

05:02
such as setting up email marketing funnels. And then in

05:05
step 5, the module that I know a lot of

05:07
people will be very interested in, I share my strategies

05:10
that I use to get traffic to my products. And

05:13
as you'll see, these days I'm mostly focused on generating

05:16
free organic traffic by utilizing free AI tools. I use

05:20
these AI tools to help me optimize my products for

05:22
both Google search engine and for AI chatbots. Yes. AI

05:25
chatbots like ChatGPT also recommend products to customers. It is

05:29
a big source of traffic for ecommerce stores and it's

05:32
important to know about. Plus, as you will see, my

05:35
traffic strategy is quite unique because unlike the typical approach

05:39
of doing an advertising

05:41
first strategy,

05:42
I get traffic to my products by focusing on a

05:45
product first strategy. Basically, by being careful and strategic about

05:49
the types of products that I create, it means that

05:52
they can do something that's actually very important for getting

05:55
free traffic, which is this, they fill a gap in

05:58
the market. As I explain in this step, by creating

06:01
and designing products that fill a gap in the market,

06:04
it has made it much easier for me to get

06:06
traffic to them. No advertising required. And then in step

06:10
6, you will learn my strategies that I use for

06:12
utilizing AI to help me grow my stores and how

06:15
I run my stores day to day. Although,

06:18
honestly,

06:19
since my stores run mostly autonomously,

06:21
there really isn't a lot that I have to do

06:24
day to day. Because, well, the tools and settings that

06:28
we use in step 3 means that the stores pretty

06:31
much run themselves

06:33
mostly on autopilot.

06:34
My print on demand suppliers print, package, and ship my

06:37
products to my customers automatically,

06:40
and my ecommerce platforms, Shopify and Etsy, will automatically email

06:44
customers a notification

06:46
saying their product is shipped

06:48
along with a tracking code. I love it. So then,

06:51
if you're ready to get started, go ahead and click

06:54
on the next video lesson now, and I will see

06:56
you in the next video.