2024-09-09 15:37:56 +03:00
|
|
|
#+title: marketing knowledge: partner marketing
|
2025-01-21 02:57:48 +02:00
|
|
|
#+HTML_HEAD: <link rel="stylesheet" type="text/css" href="../../../_share/media/css/org-media-sass/categories/business.css" />
|
2024-09-09 15:37:56 +03:00
|
|
|
|
|
|
|
|
* Links
|
2024-12-01 01:23:25 +02:00
|
|
|
#+attr_html: :class links
|
|
|
|
|
- [[../../marketing-knowledge.org][TOC | Marketing Knowledge]]
|
2024-09-09 15:37:56 +03:00
|
|
|
- [[https://youtu.be/QIQYzi7IPGk?si=ro_r9JrriqdGJs2M&t=1456][24:14 Partner Marketing]]
|
|
|
|
|
|
|
|
|
|
* Notes
|
2024-09-10 16:48:36 +03:00
|
|
|
|
|
|
|
|
** your best partner is your family
|
|
|
|
|
- who
|
|
|
|
|
- friends
|
|
|
|
|
- people you like
|
|
|
|
|
- people that understand you
|
|
|
|
|
- family is key
|
|
|
|
|
- everyone in your life has to support your business
|
|
|
|
|
|
|
|
|
|
** influencer marketing
|
|
|
|
|
- you don't need to pay influencers to get them
|
|
|
|
|
- align with them
|
|
|
|
|
- similar goals
|
|
|
|
|
- mutual promotion
|
|
|
|
|
- what matters to both of you
|
|
|
|
|
- help each other
|
|
|
|
|
- favors for each other
|
|
|
|
|
|
|
|
|
|
** brand partnerships
|
|
|
|
|
|
|
|
|
|
- understand what they need
|
|
|
|
|
|
|
|
|
|
- 3 step process
|
|
|
|
|
1. do they need you
|
|
|
|
|
2. know them and get them to like you
|
|
|
|
|
3. at this point the deal falls into place
|
|
|
|
|
|
|
|
|
|
*** example 1
|
|
|
|
|
- you have credibility
|
|
|
|
|
- they have reach
|
|
|
|
|
|
|
|
|
|
*** example 2
|
|
|
|
|
you are an expert in quickbooks and you make a video tutorial on their product which they then put up on their site that links to you
|
|
|
|
|
|
|
|
|
|
*** doesn't matter the size of the company
|
|
|
|
|
- believe it's possible
|
|
|
|
|
- never been easier to get in touch
|
|
|
|
|
- linked in
|
|
|
|
|
- helpbank
|
|
|
|
|
- reach out and offer value
|
|
|
|
|
|
|
|
|
|
*** hack to get brand
|
|
|
|
|
- use their product in a promotional
|
|
|
|
|
- contact their reps and show them what you did
|
|
|
|
|
- they'll sponsor you
|
|
|
|
|
|
|
|
|
|
** become a model for other peoples brands
|
|
|
|
|
*** be a part of something else
|
|
|
|
|
- e.g. love island
|
|
|
|
|
- leverage it for your stuff
|
|
|
|
|
|
|
|
|
|
- get involved in things
|
|
|
|
|
|
|
|
|
|
*** be a player
|
|
|
|
|
- get involved in other things
|
|
|
|
|
- doesn't have to be just what you know
|
