1.6 KiB
1.6 KiB
marketing knowledge: partner marketing
Notes
your best partner is your family
-
who
- friends
- people you like
- people that understand you
- family is key
- everyone in your life has to support your business
influencer marketing
-
you don't need to pay influencers to get them
-
align with them
- similar goals
- mutual promotion
- what matters to both of you
- help each other
- favors for each other
-
brand partnerships
- understand what they need
-
3 step process
- do they need you
- know them and get them to like you
- at this point the deal falls into place
example 1
- you have credibility
- they have reach
example 2
you are an expert in quickbooks and you make a video tutorial on their product which they then put up on their site that links to you
doesn't matter the size of the company
- believe it's possible
-
never been easier to get in touch
- linked in
- helpbank
- reach out and offer value
hack to get brand
- use their product in a promotional
- contact their reps and show them what you did
- they'll sponsor you
become a model for other peoples brands
be a part of something else
-
e.g. love island
- leverage it for your stuff
- get involved in things
be a player
- get involved in other things
- doesn't have to be just what you know