2025-01-30 10:59:25 +02:00
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#+title: Introduction
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#+HTML_HEAD: <link rel="stylesheet" type="text/css" href="../../../_share/media/css/org-media-sass/categories/business.css" />
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* Links
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#+attr_html: :class links
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- [[../../toc.org][TOC - Artist Framework]]
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2025-02-15 23:25:46 +02:00
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- [[../../_data/video/c01-intro.mp4][introduction video]]
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2025-01-30 10:59:25 +02:00
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* Notes
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** vision
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- marketing
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- business development
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- content literacy
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** purpose
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- scale impact of early stage creative venture
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- gain widespread recognition
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- build leverage to obtain good record deals
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- which means you can remain independant
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*** visual content systems purpose
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- convey who they are as an artist
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- get views
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- attract management
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- make record deals
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** large labels
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- work with established artists
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- strong brand
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- key performance indicators KPI3
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- high traffic audience
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- assets worth investment
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** what to do
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- build effective systems that support a surge of traffic
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** artist and repertoire representatives (A&R Reps)
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- talent scouts and music industry executives
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- discover, sign, develop musical artist
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- work for record labels, musci publishers, and entertainment companies
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*** what they do
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bridge the gap between artists and the music business
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1. talent scouting
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- discover artists
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- evaluate potential for commercial success
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- monitor trending genres and music scenes
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2. signing artists
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- negotiate record deals
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- finalize contracts
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3. develop aritists
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- shape sound, brand, direction
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- network artist
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4. overseeing recording process
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- select songs for albums or singles
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- match artists with producers, sound engineers, and session musicians
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- oversee recording sesssions in line with label's vision
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5. marketing and promotion
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- plan releases, tours, events
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- work with streaming platforms
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*** comparison of roles
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| Roles | Focus |
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|---------------------+------------------------------------------------------|
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| A&R Representative | Discover & Signing artists, oversee music production |
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| Manager | Handle artist career, business strategy, bookings |
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| Producer | Crafting sound, overseeing recording |
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| Music Publisher | Handle song copyrights & collect royalties |
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