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#+title : Section 03 - Lessons 16 | Creating Facebook Ads
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* Links
- [[../../toc.org ][TOC - Facebook Marketing Notes ]]
- [[https://www.udemy.com/course/facebook-ads-facebook-marketing-mastery-guide/learn/lecture/16683844#overview ][S03:L15 - video ]]
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- [[../../../_share/data/envy/facebook/section03/14-guide_to_create_facebook_ads-v7.pdf ][pdf to chapter ]]
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* Notes
** facebook page -> facebook ads
- page and ads are seperate from personal profile
- profile is only needed to create a Page and Business Manager
- business manager is linked with personal account login
- not published with friends unless invited
- you have to create Page before creating an Ad
- http://www.facebook.com/pages/creation
** facebook ad creation levels (steps)
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[[file:../../../_share/media/img/facebook/envy/section 03/lesson-16/e01.png ]]
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1. CAMPAIGN level
set your objective
2. AD SET level
- set audience/ targeting
- set budget/ schedule
- set placement
3. AD level
create your ad
*** step 1 - campaign objective
- where you select what you want people to do when they get to your ad
- when you create ads, choose your objective
- using the correct CAMPAIN OBJECTIVE will help convert customers at each step of the funnel
**** consider ADs as a giant set of funnels
***** top of the funnel
- building awareness about your brand
- finding new potential customers
***** as they work down the funnel
- direct them to take action
- make a purchase
- sign up for XYZ
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*** step 2 - ad set
- editing ad set will change *Estimated Audience Size* of ad campaign
- smaller audiences cost more, but are more relevent
- broad audiences will be lower cost, but are better for top of funnel ads
*** step 3 - the ad itself
- create actual ad
- select media
- format
- links
- call to action
**** ad formats
| format | description |
|--------------------+--------------------------------------------------------------------------------------------------------------------------------|
| image | [[https://www.facebook.com/business/ads-guide/update/image][ad specs]] and [[https://www.facebook.com/business/ads/photo-ad-format][facebook images guide]] |
| video/slideshow | [[https://www.facebook.com/business/ads-guide/update/image][ad specs]] and [[https://www.facebook.com/business/ads/video-ad-format][facebook video guide]] |
| carousel | [[https://www.facebook.com/business/ads-guide/update/image][ad specs]] and [[https://www.facebook.com/business/ads/carousel-ad-format][facebook carousel guide]] |
| collection | [[https://www.facebook.com/business/ads-guide/update/image][ad specs]] and [[https://www.facebook.com/business/ads/collection-ad-format][facebook collection guide]] |
| instant experience | [[https://www.facebook.com/business/ads-guide/update/image][ad specs]] and [[https://www.facebook.com/business/help/183469315334462?id=1633489293397055][facebook instant experience guide]] |
** how to create facebook ads
