71 lines
3.3 KiB
Org Mode
71 lines
3.3 KiB
Org Mode
#+title: Section 03 - Lessons 16 | Creating Facebook Ads
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#+HTML_HEAD: <link rel="stylesheet" type="text/css" href="../../../_share/media/css/facebook.css" />
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* Links
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- [[../../toc.org][TOC - Facebook Marketing Notes]]
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- [[https://www.udemy.com/course/facebook-ads-facebook-marketing-mastery-guide/learn/lecture/16683844#overview][S03:L15 - video]]
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- [[../../../_share/data/envy/facebook/section03/14-guide_to_create_facebook_ads-v7.pdf][pdf to chapter]]
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* Notes
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** facebook page -> facebook ads
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- page and ads are seperate from personal profile
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- profile is only needed to create a Page and Business Manager
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- business manager is linked with personal account login
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- not published with friends unless invited
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- you have to create Page before creating an Ad
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- http://www.facebook.com/pages/creation
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** facebook ad creation levels (steps)
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#+attr_html: :width 600px
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[[file:../../../_share/media/img/facebook/envy/section 03/lesson-16/e01.png]]
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1. CAMPAIGN level
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set your objective
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2. AD SET level
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- set audience/ targeting
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- set budget/ schedule
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- set placement
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3. AD level
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create your ad
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*** step 1 - campaign objective
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- where you select what you want people to do when they get to your ad
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- when you create ads, choose your objective
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- using the correct CAMPAIN OBJECTIVE will help convert customers at each step of the funnel
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**** consider ADs as a giant set of funnels
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***** top of the funnel
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- building awareness about your brand
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- finding new potential customers
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***** as they work down the funnel
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- direct them to take action
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- make a purchase
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- sign up for XYZ
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*** step 2 - ad set
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- editing ad set will change *Estimated Audience Size* of ad campaign
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- smaller audiences cost more, but are more relevent
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- broad audiences will be lower cost, but are better for top of funnel ads
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*** step 3 - the ad itself
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- create actual ad
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- select media
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- format
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- links
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- call to action
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**** ad formats
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| format | description |
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|--------------------+--------------------------------------------------------------------------------------------------------------------------------|
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| image | [[https://www.facebook.com/business/ads-guide/update/image][ad specs]] and [[https://www.facebook.com/business/ads/photo-ad-format][facebook images guide]] |
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| video/slideshow | [[https://www.facebook.com/business/ads-guide/update/image][ad specs]] and [[https://www.facebook.com/business/ads/video-ad-format][facebook video guide]] |
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| carousel | [[https://www.facebook.com/business/ads-guide/update/image][ad specs]] and [[https://www.facebook.com/business/ads/carousel-ad-format][facebook carousel guide]] |
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| collection | [[https://www.facebook.com/business/ads-guide/update/image][ad specs]] and [[https://www.facebook.com/business/ads/collection-ad-format][facebook collection guide]] |
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| instant experience | [[https://www.facebook.com/business/ads-guide/update/image][ad specs]] and [[https://www.facebook.com/business/help/183469315334462?id=1633489293397055][facebook instant experience guide]] |
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** how to create facebook ads
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